AMD Advances Global Consumer Advisory Board With Eight New International Members

Business Wire, March 20, 2002

Business Editors & High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--March 20, 2002

Global Consumer Advisory Board to discuss solutions

to make computing technology more relevant to the end user

AMD (NYSE:AMD) today announced the full membership of its Global Consumer Advisory Board (GCAB). International GCAB members include representatives from Asia, Europe, Mexico and South America, joining the GCAB's six U.S. and Canadian members. The GCAB brings together leading consumer and small business experts, academics, journalists and technology futurists from around the world. The group will identify and seek to resolve key challenges in computing technology facing home and small business users.

"The GCAB assembles highly experienced individuals worldwide who will bring their regional insight as we discuss how to make technology more relevant to consumers and small businesses," said Pat Moorhead, AMD's vice president of Customer Advocacy and chairman of the GCAB. "An amazing amount of technology exists today that can provide tremendous benefits in our professional and personal lives. We hope to identify solutions that help more consumers and small businesses reap the rewards made available by technology."

"I look forward to participating in a forum that discusses technology issues impacting end users," said Dr. Hideyo Waki, a professor in the Information and Telecommunication Department at Tokyo Denki University. "I believe that consumers benefit when we promote open architectures in technology. Open architectures reduce the complexity in utilizing technology and help drive competition in the marketplace."

"Europe has multiple cultures and a variety of technology users. However, there is a common trend that people are often perplexed by the complexities of technology," said Mark Boleat, a consultant for consumer issues and a board member of the National Consumer Council in the U.K. "I look forward to working with AMD and other board members to see if we can truly help consumers understand technology and its benefits."

"As an Internet professional, I feel fortunate to be part of the convergence of technology and communications. I help people communicate more easily and gain immediate access to information to be more informed technology shoppers," said Vicky Hung, founder and COO, China Media Assets. "The Internet has limitless applications as a communications medium and incredible potential for the Asian market. We need to make sure we communicate the benefits of technology in people's lives."

"In my conversations with consumers in Brazil, I try to help them understand and use technology in a more beneficial and efficient way. The GCAB offers a chance for advocates like me to help consumers on a global scale," said Jose Ramalho, a technology journalist in Brazil.

The following eight international representatives were named to the GCAB today:

-- Jim Blasingame, president, Jim Blasingame & Associates;

-- Dr. Bill Halal, professor of Management, George Washington University; vice
president, World Future Society;

-- Ken McEldowney, executive director, Consumer Action;

-- Tricia Parks, founder and president, Parks Associates;

-- Donald Wilson, president and CEO, Association of Small Business Development
Centers;

-- Dr. Barry Wellman, professor of Sociology, University of Toronto; director,
University of Toronto NetLab.

The GCAB is the second customer advocacy initiative announced by AMD in recent months. In October 2001, AMD announced the True Performance Initiative (TPI), through which AMD will assist end users in understanding the benefits and attributes of PC performance. TPI is a long-term initiative that will educate consumers about the megahertz myth, help define a new, more accurate measure of application performance and make PC performance more relevant to the end user.

The GCAB plans to meet four times annually. If consumers or small businesses have questions or would like to provide information to the GCAB, they can e-mail amd.gcab@amd.com.

GCAB members announced previously in January include:

-- Jim Blasingame, president, Jim Blasingame & Associates;

-- Dr. Bill Halal, professor of Management, George Washington University; vice
president, World Future Society;

-- Ken McEldowney, executive director, Consumer Action;

-- Tricia Parks, founder and president, Parks Associates;

-- Donald Wilson, president and CEO, Association of Small Business Development
Centers;

-- Dr. Barry Wellman, professor of Sociology, University of Toronto; director,
University of Toronto NetLab.

About AMD

AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001. (NYSE:AMD).