VVF Vacances Improves Brand Loyalty and Increases Revenues Using Siebel Call Center

Business Wire, March 21, 2002

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--March 21, 2002

Siebel Systems, Inc. (Nasdaq:SEBL)

Leading French Tour Operator Enhances Customer

Satisfaction and Loyalty, Increase Sales, and Achieves Rapid

Return on Investment Using Siebel eBusiness Applications

Siebel Systems, Inc. (Nasdaq:SEBL), the world's leading provider of eBusiness applications software, today announced that VVF Vacances, one of France's largest tour operators, is experiencing dramatically improved customer satisfaction and loyalty and increased revenues using Siebel Call Center. By introducing a single, comprehensive view of the customer and synchronizing sales, marketing, and service operations across multiple channels, the company is recording a 5 percent annual increase in brand loyalty, will receive up to $8 million in additional annual revenues, and will achieve a return on investment within two years.

More than 100 VVF Vacances call center agents have instant access to a real-time, complete profile of each customer. By understanding more about each customer, including any correspondence and direct marketing that has previously been conducted, VVF Vacances ensures that its customers have holiday solutions to match their needs and that all inquiries receive a rapid, accurate, and satisfying response.

Siebel Call Center is also enabling VVF Vacances to target new customers, track these opportunities, and increase revenues. Previously, when VVF Vacances wanted to conduct a direct marketing campaign, it needed to give the IT department one month's notice to compile the mailing database. Now, the company has quick access to a complete list of prospects. This improved efficiency enables VVF Vacances to target specific geographic and demographic segments with tailored telesales and printed direct mail campaigns.

"Siebel Call Center has transformed our approach to business," says Patrick Metivier, Director of Commercial Operations, VVF Vacances. "By enhancing our multichannel customer understanding, VVF Vacances is able to concentrate resources on the most important customers, improve efficiency, and conduct targeted marketing campaigns--for improved service and increased sales."

VVF Vacances--which is one of France's most successful tour operators--offers an unrivaled blend of summer and winter holiday solutions, both in France and abroad. These holiday solutions include 127 "village club" resorts, self-catering apartments, hotels, and children's holidays, which are marketed under the "Okaya" brand. The company employs 1,000 staff and has an annual turnover of $150 million.

About Siebel Systems

Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 32 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and

Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.

Note to Editors: Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.