Priority Club Rewards Announces Global Alliance With LanPass, LanChile's Loyalty Program; Alliance Launch Includes Triple Miles During Initial Launch Period

Business Wire, March 21, 2002

Business Editors/Travel, Hospitality & Airline Writers

MIAMI--(BUSINESS WIRE)--March 21, 2002

Priority Club(R) Rewards, the loyalty program of Six Continents Hotels (NYSE:SXC) (LSE:SXC) (ADRs) and LanChile's frequent flyer program LanPass(R), two of the most respected loyalty programs in the industry, today announced a global alliance that will benefit thousands of travelers.

Effective immediately, members of LanPass, have the opportunity to earn mileage at a hotel or resort bearing one of Six Continents Hotels International lodging brands.

Around the globe, there are more than 3,200 hotels flying the Inter-Continental(R) Hotels and Resorts; Crowne Plaza(R) Hotels and Resorts; Holiday Inn(R) Hotels and Resorts; Holiday Inn Express(R) and Staybridge Suites(R) by Holiday Inn flag.

In addition to earning miles, members of Priority Club Rewards will now have the ability to transfer their Priority Club points for travel rewards on LanChile.

Priority Club members who assign LanChile as their preferred alliance will receive 500 miles per stay at any Inter-Continental Hotels and Resorts.

At Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites, Priority Club members will receive 2.5 miles per qualified eligible dollar expenditure.

To celebrate this new alliance, triple miles will be awarded to all LanChile LanPass members who enroll in Priority Club and have a qualifying stay at any property worldwide from March 1, 2002, through May 31, 2002.

"We view this as an important alliance considering our focus on benefits for our members in this region," said Steve Sickel, Vice President Relationship Marketing for Six Continents Hotels. "Couple LanChile's broad route system with Six Continents Hotels' global distribution, and you have now given each company's respective customers an amazing array of options, especially when noting the initial triple miles bonus."

"This alliance melds the leading frequent flyer loyalty program in Latin America with one of the world's most recognized hotel companies, bringing a broader choice of benefits and services to our combined tens of thousands of members," added Pedro Margozzini, LanChile Marketing Director.

As a program benefit, Priority Club members have the opportunity to earn points or miles at any of the 3,200 properties worldwide. Members can redeem points for hundreds of rewards including free hotel nights, free flights, vacation packages, retail and dining certificates and brand-name merchandise.

Enrollment in Priority Club is free of charge. Guests may enroll online at http://www.priorityclub.com by calling 1-800-272-9273, or at the hotel. To enroll in LanPass(R), visit http://www.lanchile.com, call 1-800-961-0056, or visit any LanChile sales office.

TERMS AND CONDITIONS:

Must be a Priority Club member and have LanChile Airlines designated as the preferred airline to receive miles. Offer is valid with all hotel brands worldwide. Not valid with any other promotional offers. Allow 6-8 weeks after stay for miles to be posted to your Club Premier account. Void where prohibited by law. Airline frequent flyer miles will be awarded according to the standard terms and conditions of the LanChile LanPass program. Miles and bonus miles are issued on qualifying room rate only. Qualifying rooms rates are most business, group and leisure rates. For complete Priority Club terms and conditions visit http://www.priorityclub.com or call 1-800-272-9273.

NOTE TO EDITORS:

About Six Continents Hotels

Six Continents(SM) Hotels, the hotel business of Six Continents PLC of the United Kingdom (LSE:SXC, NYSE:SXC (ADRs)), owns, manages, leases or franchises more than 3,260 hotels and 514,000 guest rooms in nearly 100 countries and territories. The following are some of the service marks owned by Six Continents Hotels, Inc., its parent, subsidiaries or affiliates: Holiday Inn(R), Crowne Plaza(R), Holiday Inn Express(R) in the Americas, Express by Holiday Inn(SM) in Europe, the Middle East and Africa, Holiday Inn Select(R), Holiday Inn Garden Court(SM), Holiday Inn SunSpree(R) Resort, Staybridge Suites(R) by Holiday Inn(R), Holiday Inn Family Suites(SM) Resort, Holidex(R), Priority Club(R), Inter-Continental(R) and Forum(R). Centra(R) in Canada and Mexico; Centra(SM) in the U.S.; Parkroyal(SM) in the U.S. and Canada; Parkroyal(R) in Mexico.

Six Continents Club(R), Six Continents(SM), 6 Continents(SM) and the 6C logo are service marks of Six Continents PLC and used under license. Six Continents Hotels, Inc. offers information and reservations capability on the Internet - http://www.6c.com, http://www.intercontinental.com for Inter-Continental Hotels and Resorts, http://www.crowneplaza.com for Crowne Plaza Hotels and Resorts, http://www.holiday-inn.com for Holiday Inn hotels, http://www.hiexpress.com for Holiday Inn Express hotels, http://www.staybridge.com for Staybridge Suites by Holiday Inn, and http://www.priorityclub.com. For the latest news from Six Continents Hotels, visit our online Press Office at http://www.pressoffice.sixcontinentshotels.com/