New Zyman Marketing Group Executive to Accelerate Marketing Desktop Focus, Deployment

Business Wire, March 27, 2002

Business Editors

ATLANTA--(BUSINESS WIRE)--March 27, 2002

Douglas Turk Named VP of Marketing Solutions,

Will Drive ZMG Marketing Solutions Growth

Zyman Marketing Group, the leading provider of strategic marketing knowledge and solutions founded by renowned marketing strategist Sergio Zyman, today announced the appointment of Douglas Turk as Vice President of Marketing Solutions.

In his new post, Turk will guide the growth of the Zyman Marketing Desktop, the innovative enterprise marketing management solution built on the Groove Networks(TM) decentralized collaboration platform.

The Zyman Marketing Desktop is the first-ever marketing tool designed to enhance collaboration, communication and productivity for improved marketing results, integrating ZMG's proven marketing principles and best practices with Groove's cutting-edge business collaboration technology. Working with such diverse clients as the aluminum giant Alcoa to the Newspaper Association of America, Zyman Marketing Group is helping companies of all sizes to maximize the ROI on their marketing investments by enabling them to standardize their marketing planning and creative processes, execute their marketing strategies more efficiently, and measure marketing performance and ROI for optimized spending and investment.

"Despite a soft economy, we have experienced outstanding growth in recent months and are helping companies practice smarter, more scientific marketing with our Marketing Desktop solution," asserted Zyman Marketing Group CEO Dave Sutton. "Bringing Doug Turk on board will provide Zyman Marketing Group with the enterprise technology and global business development savvy that will help our Marketing Desktop division achieve rapid growth."

Before joining Zyman Marketing Group, Turk led the marketing research, requirements, design, and development groups as a Chief Operating Officer at Blue Scope Technologies. Prior to that role, Turk served as Executive Vice President at Inforte Corporation, a Chicago-based technology consulting company, and was responsible for overseeing worldwide sales, technology vendor partnership management, marketing, brand development and management, and corporate communications. He has in-depth expertise in customer experience management, having directed Inforte's technology consulting practices in eBusiness relationship management, business-to-consumer, and experience design.

As companies look to increase operational efficiency and effectiveness of the marketing programs they implement, more and more are looking to solutions that will integrate their marketing activities across all business units, enable robust collaboration and communication across functional areas and with outside vendors, and measure program performance.

"It's truly exciting to empower marketers and salespeople to do their jobs better than ever before with the Zyman Marketing Desktop - it provides the strategic insights, collaborative capabilities and measurement tools that will drive organizations to the next level of marketing and sales performance," Turk added.

About Zyman Marketing Group

Zyman Marketing Group is the leading provider of strategic marketing knowledge and solutions that helps businesses of all types and sizes meet their key business challenge: to sell more stuff to more people more often for more money, more efficiently. Comprised of a world-class team of marketing professionals and founded by Sergio Zyman, former chief marketing officer for the Coca-Cola Company, best selling author and renowned marketing strategist, Zyman Marketing Group embodies the principles, marketing methods, and processes proven by his 30-plus years of global marketing experience. Zyman Marketing Group is leading the convergence of the best practices in marketing and technology. The company delivers value to its clients through an integrated offering of hands-on strategic consulting and marketing execution guidance, customized marketing effectiveness and capability-building solutions, and consumer insights creation and validation. Zyman Marketing Group is primarily self-funded and also has received funding from JP Morgan Chase, with headquarters in Atlanta and a satellite office in Chicago. More information is available at www.zmarketing.com or by phone at 877-604-6743.