Pete's Brewing Company Invites You to Join the Club! Club Wicked Captures the `Pulse of the City' for Pete's Spring Sales Promotion

Business Wire, March 4, 2002

Features Editors/Food & Beverage Writers

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SAN ANTONIO--(BUSINESS WIRE)--March 4, 2002

Pete's Brewing Company taps into a totally unique experience this March that ordinary beers can't touch! -- Club Wicked. Drawing on its fresh new look, Pete's first in-store sales promotion of the year showcases America's original brown ale, Pete's Wicked Ale, for an electrifying, hip and fun celebration of "Wicked."

"Pete's Wicked Ale isn't your typical stogy craft beer," said Charley Mays, assistant brand manager, "that's why Club Wicked will stand out as an extraordinary sales promotion."

Throughout March and April, consumers will get their first taste of the Wicked nightlife with Pete's full array of engaging in-store point of sale materials, including counter-cards, Table Tents and Banners. Pete's Brewing Company has also commissioned a custom Pete's Wicked Ale Lava Lite(R) that's offered as an on-display consumer offer -- now that's cool.

The fun doesn't stop there, participating on-premise retailers will be provided merchandising kits to transform their establishments into a Club Wicked of their own. Kits include point of sale, beverage napkins that double as an interactive bar game and Club Wicked VIP cards that provide access to a special on-line consumer sweepstakes at www.peteswicked.com. Custom Wicked table candles, glow bracelets and glassware complete the setting and are also available to set the mood. Over 4,000 prizes, including Wicked Lava Lites, T-shirts and Beverage Wraps, will be awarded online to VIP Club Members throughout March and April. Eager consumers that don't get a chance to score a Club Wicked VIP card during a Pete's Wicked Ale promotion can log onto www.peteswicked.com and sign up for one instantly.

Created in 1986 by craft brewing maverick Pete Slosberg, Pete's Brewing Company has grown to become the number-six specialty brewer in the U.S. Pete's currently brews seven products including their flagship Pete's Wicked Ale, America's Original Brown Ale; three seasonal products, Pete's Wicked Summer Brew, Pete's Wicked Oktoberfest and Pete's Wicked Winter Brew; as well as three other year-round products, Pete's Wicked Strawberry Blonde, Pete's Wicked Helles Lager (gold medal winner 2001 Great American Beer Festival), and Pete's Wicked Red Rush (bronze medal winner 2001 Great American Beer Festival).

For more information about Pete's Wicked Brews please visit www.peteswicked.com.

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