Aircraft Shopper Online Forms Strategic Alliance with PRIMEDIA; Aircraft Bluebook-Price Digest Now Available through ASO.com

Business Wire, March 5, 2002

Business & High-Tech Editors

CORTE MADERA, Calif.--(BUSINESS WIRE)--March 5, 2002

Next Phase of Agreement Will Offer Individual

Aircraft Valuations on the ASO Site

Aircraft Shopper Online (ASO), the leading online marketplace for pre-owned aircraft, today announced a strategic alliance with PRIMEDIA Business Directories & Books allowing the sale of PRIMEDIA's Aircraft Bluebook-Price Digest(R) on the ASO website (www.ASO.com).

The relationship is the first step in a PRIMEDIA plan to offer custom "pay-per-view" valuations of individual aircraft through ASO, giving site visitors ready access to pricing and loan values on the specific aircraft they are considering for purchase.

Under the limited exclusive agreement, ASO is the only Internet-based aircraft listing service authorized to sell the Aircraft Bluebook and related services. The Aircraft Bluebook is now available on ASO.com at the regular price of $125 for a single printed copy or CD-ROM of the current issue, $265 for a one-year printed subscription, or $275 for a one-year CD-ROM subscription. Plane-by-plane valuation reports are expected to be offered later this year, marking the first time that PRIMEDIA will provide that service over the Internet.

Both initiatives support the recent expansion of PRIMEDIA's distribution channel for the Aircraft Bluebook and related services from its traditional customer base of aircraft dealers to include owners and operators. The Aircraft Bluebook is the leading reference on pricing and loan values for all types of general aviation aircraft and helicopters, offering vital statistics on subjects including avionics values, airworthiness directives, engine overhaul costs, and modifications and conversions.

"Teaming with an online marketer of used aircraft gives us the opportunity to have our products and services promoted precisely at the point when a buyer needs valuation information, both to determine a fair market value and to help secure financing," said Shawn Etheridge, publisher of the Aircraft Bluebook-Price Digest. "ASO has the highest visibility and credibility of any site in the market, so this alliance is a natural fit that we expect will produce important benefits for both parties."

"This relationship with PRIMEDIA is part of a broader effort to offer our customers easy access to a whole range of products and services associated with buying, selling, owning and operating an aircraft," said Tony Friend, president of ASO. "We are aligning ourselves with market leaders like PRIMEDIA in order to create a one-stop shopping opportunity for sourcing aircraft as well as related products and support services."

That ASO initiative began with a relationship with Conklin and de Decker that enables aircraft shoppers to order reports on the total cost of ownership of a given make and model directly from the ASO site. ASO has exclusive Internet distribution rights to Conklin and de Decker's "Cost Evaluators," which enumerate the direct costs, fixed costs and annual budget for a wide variety of turbine and piston-powered aircraft.

The PRIMEDIA agreement is the second relationship designed to expand the number of services on the ASO site. Additional alliances are under negotiation.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2001 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 290 titles such as Seventeen, Teen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE:PRM. More information about the Company can be found at www.primedia.com.

About ASO

ASO is a leading online source for used transport, business and personal aircraft. Since the inception of the ASO.com site in 1995 as the first comprehensive Web-based listing of pre-owned aircraft for sale, the company has helped bring about a fundamental change in the way that used airplanes are bought and sold by allowing shoppers to search up-to-date listings in their specific area of interest rather than pore through outdated print magazines. A tool on the site, i.aso, further streamlines the process by proactively matching aircraft buyers with the planes of their choice. For more information, visit www.ASO.com.