ISM, Inc. Ranks SAP Among Leaders for Customer Relationship Management; mySAP CRM Recognized for Second Year in a Row

Business Wire, March 6, 2002

Business Editors/High-Tech Writers

WALLDORF, Germany--(BUSINESS WIRE)--March 6, 2002

SAP AG (NYSE:SAP) today announced that ISM, Inc., a leading consulting and analysis firm focusing on customer relationship management (CRM) solutions, has ranked mySAP(TM) CRM software as one of the Top 15 CRM software packages in its 2002 evaluation of providers.

mySAP CRM was selected out of dozens of CRM software solutions tested at ISM's Bethesda, Md., headquarters. Rankings were based on 166 criteria, which include 107 business functions, 41 technical features, and 18 user friendliness/support issues. ISM's report cited mySAP CRM for its "integrated suite of products, which together comprise an enterprise-wide customer relationship management solution." mySAP CRM received high marks in the categories of contact, account, sales, and time management functions, as well as its customer contact center, customer service, telemarketing/telesales, lead management, and user friendliness/support features.

"Being ranked two years in a row by ISM further establishes SAP as the provider of choice for companies seeking to implement effective, industry-based connected CRM solutions," said Carol Burch, senior vice president, Global CRM, SAP AG. "We now count 1,460 CRM customers and are experiencing outstanding momentum as we focus SAP's extensive e-business expertise to help our customers build and maintain valuable customer relationships. Our customers are looking for world-class, open functionality that can be easily integrated to their existing environment -- which is exactly what connected mySAP CRM delivers."

Barton Goldenberg, president of ISM and co-founder and co-chairman of the Digital Consulting Institute's CRM Conference and Exposition, announced the mySAP CRM honor during a special keynote session at DCI's 2001 conference, held in Chicago Feb. 13-15.

"SAP has demonstrated continued leadership in product functionality and as a provider of CRM solutions," Goldenberg said. "ISM congratulates SAP on their outstanding achievement as a Top 15 award winner."

mySAP CRM, part of the family of cross-industry solutions within the mySAP.com(R) e-business platform, enables businesses to focus on individual customers while providing the information and resources needed to manage those relationships more efficiently and profitably. The solution facilitates every phase of a company's customer interactions -- from engaging the customer and negotiating business transactions through fulfilling orders and ensuring customer satisfaction -- in a closed loop.

mySAP CRM supports customer interactions through all relevant channels -- mobile devices, telephony, and the Internet -- and enables companies to manage customer relationships from an operational, analytical, and collaborative standpoint. It delivers a greater value proposition than standalone CRM applications by seamlessly integrating with a company's e-procurement, supply chain management, business intelligence, and financial management systems as well as online marketplace hubs.

ISM's Top 15 rankings are featured in the 10th anniversary edition of The Guide to CRM Automation and can be viewed at: http://www.ismguide.com.

About SAP

SAP is the world's leading provider of e-business software solutions. Through the mySAP.com(R) e-business platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains. Today, more than 17,000 companies in over 120 countries run more than 44,500 installations of SAP(R) software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com.)

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "believe," "estimate," "intend," "may," "will," "expect," and "project" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission (the "SEC"), including the SAP Annual Report on Form 20-F for 2000 filed with the SEC on March 28, 2001. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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