Business Services Industry
Fandango Advance Movie Ticketing Service To Offer Promotional Movie Cash Tickets Through Partnership with The Properties Group
Business Wire, March 6, 2002
Entertainment/Business Editors
HOLLYWOOD & LAS VEGAS--(ENTERTAINMENT WIRE)--March 6, 2002
Promotional Programs to Include Third-party Alliances
to Drive Movie Tickets Sales
Fandango (www.fandango.com), the nation's largest remote movie ticketing company, announced today it has formed an alliance with Movie Cash(TM), the leading national promotional movie ticket widely used in major national brand and movie studio promotions.
Movie Cash is owned by The Properties Group (TPG), a division of the Interpublic Group of Companies. The newly formed alliance will provide national sponsors with access to movie ticket inventory to more than 7,000 Fandango wired screens.
"Fandango's alliance with The Properties Group will capitalize on our accumulated market knowledge to showcase fandango.com and Movie Cash to reach millions of new customers and reward our loyal users," said Fandango president and CEO Art Levitt. "We just added the ability for our site visitors to make restaurant reservations and buy movie-related merchandise and the Movie Cash program is yet another way we are telling our customers that we want to make their entertainment experience the best it can be. It's convenient, easy and now we're providing special offers. You can't beat that."
"Fandango has provided consumers with an extremely appealing option to purchase a movie ticket from the comfort of their homes. This alliance provides us the tools to offer this convenience and ease to our promotional partners. In a world where consumers are looking for instant gratification this new alliance has created the new gold standard for promotional ticketing. A consumer purchasing a winning bottle of soda, or a box of cereal, can with ease go to their computer and secure a seat at their local theater," said John S. Galinos president and CEO of The Properties Group.
In the last eight years TPG established itself as an industry leader, distributing millions of promotional movie tickets on behalf of over 500 brands. Movie Cash certificates provide customers with reduced price or free movie tickets as part of sponsored promotional campaigns and are valid at close to 100 movie chains including Fandango's seven exhibitor partners: Carmike Theatres, Century Theatres, Cinemark Theatres, Edwards Theatres, General Cinema Theatres, Loews Cineplex Entertainment and Regal Cinemas. The partnership now will provide an additional avenue for promotional discounts for these partner theaters by offering Movie Cash directly through the Fandango site.
About The Properties Group
The Properties Group (TPG) is a promotional rewards company with offices in Los Angeles, New York and Atlanta. The company operates a variety of "Cash" reward programs that allow major marketers an easy and efficient way of rewarding their consumers in virtually every retail sector. TPG has created a variety of "Cash" certificates designed to meet a consumer's various entertainment and lifestyle needs. In the last eight years of operation the company has issued more than 100,000,000 certificates generating millions of dollars of incremental revenues for their theatrical and retail partners in the areas of movies, music, video, software, fashion, pizza, sporting goods, supermarkets, vacation and gasoline. Sponsorship partners have included Coca-Cola, Kraft, Citibank, Kodak, Unilever as well as studios such as Universal, Columbia, Buena Vista and Fox.
About Fandango
Fandango is a market leader in remote ticketing for consumers planning a trip to the movies. Its convenient service lets moviegoers quickly select a film, plan where and when to see it, and buy tickets in advance. Fandango's partners include seven major North American exhibitors, representing more than 14,000 movie screens: Carmike Theatres, Century Theatres, Cinemark Theatres, Edwards Theatres, General Cinema Theatres, Loews Cineplex Entertainment and Regal Cinemas. Utilizing the latest technology, Fandango offers tickets at 7,000 screens at close to 600 theaters, nationwide show times, movie reviews and trailers. The company's investors include Accretive Technology Partners and General Atlantic Partners, LLC.
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