Smoothie Factory Announces Smoothies Named After NBA All-Stars from the Dallas Mavericks; Smoothies Include the ``Dynamite Dirk'' and ``Mango Nashy''

Business Wire, May 10, 2002

Business Editors

DALLAS--(BUSINESS WIRE)--May 10, 2002

Smoothie Factory, a playoff sponsor of the NBA's Dallas Mavericks, has just announced the "Dynamite Dirk" and "Mango Nashy" Smoothies which are named after long-time guests, Dirk Nowitzki and Steve Nash, respectively. Fans that stop by their neighborhood Smoothie Factory during the playoffs will have the opportunity to register and win an authentic, autographed, and professionally-framed Steve Nash jersey.

"Our goal from the outset is to partner with the best," said Paul Scarlett, Co-founder of Smoothie Factory. "Our stores have given away thousands of Smoothie Factory/Twin Lab 2002 Playoffs Quest for the West Collectible Car Magnets."

In fact, "This is just the beginning of the new marketing programs to team up with our guests," said Tony Bartok, President of Smoothie Factory. "We are also sponsoring Fort Worth resident Karina Nascimento, the 2001 NPC Overall Women's Amateur Bodybuilding champion. Come by the Maverick's game this Saturday and meet Karina at our Smoothie Factory booth."

Smoothie Factory, recognized for "Blending Great Taste with Nutrition," sells smoothies made from real fruits. The smoothies are also blended with formulas designed to individual health and/or fitness needs. In addition, Smoothie Factory sells a wide variety of general and sports nutritional products at 15% above wholesale price. The company carries name brand products from EAS, MuscleTech, Twin Lab, Natures Plus, and many more.

With 23 locations, Smoothie Factory is one of the largest retailers of discounted supplements in the state of Texas. The success of this company can be attributed to the strong tradition of owner-operated units, in which excellent customer service is genuinely and assiduously provided. In addition, an unwavering commitment to value continues to be an ingredient in the company's recipe for success.