The American Productivity & Quality Center Launches Portal With ATG Enterprise Portal Suite

Business Wire, May 13, 2002

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 13, 2002

Personalized Portal Solution Developed By Context Integration

to Help APQC Cost-Effectively Attract, Support, and Retain Members

ATG(R) (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online CRM applications for commerce, portals, and relationship management, today announced that the American Productivity & Quality Center (APQC), a member-based nonprofit resource serving approximately 500 organizations around the world, has launched the first phase of its member portal, known as the Knowledge Sharing Network(TM)(KSN). Developed by ATG partner Context Integration, the portal was built with the ATG Enterprise Portal Suite to provide a new channel for APQC to cost-effectively support its mission of information dissemination and knowledge sharing among business leaders.

The portal is personalized to registered users so that APQC can share best practices, discover effective methods of business improvement, acquire research findings, and connect with one another. The portal also utilizes Scenario Personalization from the ATG relationship management framework to provide a highly visual way for non-technical staff to define how and when the portal provides targeted and personalized information to users.

"We worked closely with Context Integration to develop a strategy to best utilize the Web to improve member services," said Farida Hasanali, program manager of the Knowledge Sharing Network. "By deploying the ATG Enterprise Portal Suite, we have extensive personalization and portal capabilities to accomplish our goals. For the first phase, we have been able to keep our integration and development costs down and we expect to continue to see cost savings as we continue to develop and improve our portal offering."

The portal utilizes the community management and pre-built, extensible membership models of the ATG Enterprise Portal Suite. In fact, APQC had two communities up and running within an hour. Community features utilized include calendaring and discussion threads to help members connect and share knowledge in an efficient way. Additionally, APQC has custom-developed a commerce application on the ATG platform to allow customers to conveniently purchase the organization's research findings.

"Working with our partners, such as Context Integration, we help customers utilize online CRM applications to accomplish business objectives in a cost-effective way. This announcement is synergistic with the results of the report handed down from the Labor Department this week and the 25 percent attribution to IT in the overall increase in productivity," said Matt Price, vice president of the portal business line, ATG. "The ATG Enterprise Portal Suite has created another way for APQC to better serve its customers to help maintain and grow its client base."

APQC is also using portal analytics to measure the effectiveness of the portal components, from community to content. Analytics capabilities provide the hard numbers that business managers need to show how customers use the portal in order to refine the user experience and maximize return on investment. For APQC, it also helps demonstrate the value that clients realize by using the member portal to access value-add information.

"In addition to the functionality already developed, the extensibility of the ATG relationship management framework will enable us to build new initiatives for the next phases of the APQC portal," said Jack Chaston, client manager at Context Integration. "The success of this deployment is a testament to the functionality of ATG applications and our dedication to client services."

About American Productivity & Quality Center (APQC)

An internationally recognized resource for process and performance improvement, the American Productivity & Quality Center (APQC) helps organizations adapt to rapidly changing environments, build new and better ways to work, and succeed in a competitive marketplace. With a focus on productivity, knowledge management, benchmarking, and quality improvement initiatives, APQC works with its member organizations to identify best practices, discover effective methods of improvement, broadly disseminate findings, and connect individuals with one another and the knowledge, training, and tools they need to succeed. Founded in 1977, APQC is a member-based nonprofit serving approximately 500 organizations around the world in all sectors of business, education, and government. Learn more about APQC by visiting www.apqc.org or calling 800-776-9676 or 713-681-4020.

About Context Integration

Context Integration, a leading business solutions integrator, has been helping its clients redefine business through the application of advanced technology since 1992. The company focuses on the rapid delivery and management of innovative business solutions for Global 1000 companies. Context Integration creates robust, secure and scalable solutions, often utilizing enabling portal and web service technologies, that are based on open technology standards such as Java, J2EE and XML that are integrated and leverage the existing systems infrastructure of its clients, their customers, and partners.