DLP Technology Chosen by Dell for Company's Entry Into Projector Marketplace; 'Significant Endorsement,' Says Texas Instruments

Business Wire, May 14, 2002

Business/Technology Editors

DALLAS--(BUSINESS WIRE)--May 14, 2002

Reaffirming that DLP(TM) technology continues to be the technology of choice for the development of state of the art projectors from the leading names in the information industry, Texas Instruments (TI) (NYSE: TXN) today announced that Dell had selected DLP(TM) technology for the company's first ever projection system.

"This is a very exciting announcement for us," said Frank Moizio, Manager of Worldwide Strategic Marketing and Business Development at TI's DLP(TM) Business Products division. "Dell has an outstanding reputation for delivering leading edge, high quality products to its customers, so the fact that the company has chosen to use DLP technology for its digital projection solution is a significant endorsement. In addition, we are excited about the channel that Dell can leverage to significantly grow the digital projector market."

The Dell 3100MP projector delivers the clear, sharp, bright images for which projectors featuring DLP(TM) technology have become renowned, and its size and weight make it ideal for the mobile professional as well as for meeting rooms in corporations of all sizes. The Dell 3100MP projector's outstanding video image quality - again, enabled by DLP(TM) technology - will likely see many customers also using the projector at home to watch sports and movies on a large screen.

"With this announcement, it seems clear that DLP technology has opened up the way for a substantial increase in share of the market" said Tony Bicknell, Director of DTC, the specialist market analysts in emerging technologies. "Given Dell's marketing reach and expertise, our expectation is that we will see the market penetration for projectors grow more rapidly as a result of their entry."

DTC specializes in tracking emerging technology markets worldwide, covering manufacturer and channel sales data, supported by end-user and channel research. www.dtc-worldwide.com

DLP(TM) technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema(TM) technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP(TM) subsystems to almost all the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP(TM) technology. Since early 1996, over 1,000,000 DLP(TM) subsystems have been shipped. Over the past four years, DLP(TM) technology-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.

At the heart of TI's Digital Light Processing(TM) technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. For more information, please visit www.dlp.com.

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.