Spider Man Video Release Advertising From Getoutahere.com Goes On the Shopping Block

Business Wire, May 14, 2002

Business Editors & Internet Writers

LAGUNA NIGUEL, Calif.--(BUSINESS WIRE)--May 14, 2002

If you're looking for the hottest new wave advertising media coupled with the all-time blockbuster movie, Spider Man from Sony Pictures, eTagz is your sure-fire answer.

When the Spider Man video is released in October, there will be an extraordinary companion to the Marvel super hero. Packaged with the DVD or VHS video will be an unusual interactive CD-ROM called eTagz.

eTagz is an interactive patented CD-ROM that will provide the exclusive, interactive commercial of the lucky advertiser(s) along with Spider Man outtakes and additional content not seen on the DVD or VHS video, and may also include Spider Man interviews not seen on DVD or VHS video, new MP3 songs, soundtrack bits, very cool interactive games for kids and adults, movie trailers and back stage pass contests for upcoming movies and promotions.

Besides the exclusive commercial advertising, what else can advertisers expect from the Spider Man eTagz companion?

Shared database access. To enter eTagz, the consumer must input their name and e-mail address into the Splash Page that pops up when eTagz is inserted. They receive an auto-responded e-mail with an eTagz entry access code. The advertiser gets shared access to that large database.

Exclusive advertising (or semi-exclusive if they elect to share the CD-ROM real estate of their commercial).

Repeat advertising. The games, MP3 and other features will prompt repeat visits.

Residual 24/7 desktop advertising. Exclusive advertisers receive a unique, new patent pending FREE v.BRAIN software that is downloaded onto the consumers' desktops from eTagz that becomes a 24/7 mini-portal, mini-Web site, mini-brochure, mini-bulletin board and mini-communications center, all wrapped into one. This provides the advertisers residual advertising even when the eTagz is not being played and can be implemented for their entire existing database.

Time is of the essence as this is a "first come, first served" basis and they have a short window of opportunity as they are starting production of the content now.

This unique offering is submitted by Getoutahere.com in conjunction with Three-Sixty Media, producers of the eTagz content and DMPG, the digital publishing firm under agreement with Sony Pictures and Entertainment.