Bold Outdoor Media Signs Five-year Promotional Agreement With SMG to Wrap Facilities in U.S. Markets; More Than 130 SMG Locations Covered

Business Wire, May 20, 2002

Business/Technology Editors

LOS ANGELES--(BUSINESS WIRE)--May 20, 2002

Key3Media Group, Inc., (NYSE: KME) announced today that their affiliate Event Advertising, LLC, doing business as Bold Outdoor Media, the leading provider of building wrap advertising, signed a five-year promotional agreement with SMG, the largest private facility management company in the world. Under the terms of the agreement, SMG will work exclusively with Bold Outdoor Media to promote the sale of Bold Outdoor Media's products and services at more than 130 SMG facilities.

"Bold Outdoor's building wraps are one of the most unique and intriguing advertising creations available in the market today," says Wes Westley, president and CEO, SMG. "Due to their immense size, building wraps generate a tremendous amount of attention from both motorists and foot traffic alike. We have more than 130 facilities in major metropolitan areas just waiting to be wrapped. This is a tremendous opportunity for us to work closely with Bold Outdoor to meet our client's messaging and advertising needs."

"How do you want to create buzz around your brand?" asks Mark Bakar, president, Bold Outdoor Media. "You could rent a blimp, spend millions on television advertising, run through the gamut of traditional print or radio campaigns or you can do something unique with us and wrap a building with your message. We're ready to put our experience to work for SMG and are excited to introduce more companies to the benefits of building wrap advertising. SMG's depth of resources and its unparalleled expertise, leadership, and understanding of the events business, makes it the perfect promotional partner."

Typical building wraps are much larger than the average billboard and are located in urban areas. Bold Outdoor advertising displays are applied to the surface of the building with self-adhesive vinyl. Advertisers gain creative versatility, vibrant color, durability, and the ability to reproduce images precisely.

"What is different about what we do is that there is no permanent change to the infrastructure," explains Bakar. "We're not drilling into a building, not putting a billboard in front of the building, not blocking anyone's view. Photo-quality, four-color images are printed on see through perforated vinyl film using wide-format digital imaging so our clients can relay their message with the greatest impact. When the campaign is over, the banner is easily removed and the next one is applied."

About Bold Outdoor

Bold Outdoor Media, headquartered in San Francisco, California, is the leading provider of building wrap advertising. Bold Outdoor specializes in wrapping entire buildings in strategic locations turning them into mega-media solutions. Bold Outdoor Media offers a total solution package from logistical planning, design, implementation, and placement of building wraps. Clients span many industries and include: General Motors, E-TRADE, Texaco, Intel and Warner Brothers.

About SMG

Headquartered in Philadelphia, SMG is the largest private facility management company in the world. With 143 venues, SMG controls over 1.4 million entertainment seats worldwide. SMG manages convention centers such as The Moscone Convention Center in San Francisco, Hawaii Convention Center in Honolulu and the Miami Beach Convention Center. SMG manages over eight million square feet of exhibit space. For additional company information, visit www.smgworld.com.

About Key3Media...

Bold Outdoor is a Key3Media Group, Inc., affiliated company. Key3Media Group is the world's leading producer of information technology tradeshows and conferences, serving more than 5,300 exhibiting companies and 1.3 million attendees through 60 events in 17 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com

Certain matters discussed in this release are "forward-looking statements," including statements about Key3Media's future results, plans and goals and other events which have not yet occurred. These statements are intended to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like "will", "may", "believes", "expects", "anticipates", "plans" and "estimates" and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media's actual results to differ materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media's events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media's international operations. In addition, the terrorist attacks on September 11, 2001 have adversely affected the economy generally and significantly decreased air travel in particular. These developments have and will continue to adversely affect participation and attendance at Key3Media's events, although the Company is not able to quantify or reliably estimate the future impact that these matters may have on its businesses, results of operations or financial condition. The sections entitled "Item 1. Business - Certain Factors That May Affect our Businesses" and "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Annual Report on Form 10-K for the year ended December 31, 2001 filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media's forward-looking statements and/or adversely affect its business, results of operations and financial position. These statements and discussions, as well as any of Key3Media's other SEC public filings, are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.