New SkyMedia Inflight Product to be Showcased At Aircraft Interiors 2002 Conference & Exhibition

Business Wire, May 20, 2002

Business & Travel Editors

PHOENIX--(BUSINESS WIRE)--May 20, 2002

Concept of Passenger-Friendly Tray Table Image Advertising to be

Tested in a Major Airline's Upcoming Marketing Focus Groups

InTransit Communications, Inc. (ITC), developer of a new and dynamic

inflight marketing tool that will provide a new revenue stream for commercial airlines, domestic and international, will be seen by attendees of the 2002 Aircraft Interiors Magazine Conference & Exhibition this Wednesday and Thursday, May 22 and 23 at the Fort Worth, Texas, Convention Center.

Just last week, SkyMedia reached an agreement with one of the top 10 domestic air carriers to conduct a "focus groups" study on air travelers' reaction to advertising campaigns on tray table tops.

"We believe the outcome of the study will be overwhelmingly favorable," said Nick Pajic, President of ITC and a former publisher of TWA Ambassador magazine, an inflight magazine of Trans World Airlines.

Most commercial airlines regularly visit with groups of airline passengers to determine customers' changing travel needs and lifestyle changes in personal and business travel as well as consumers' perception of a specific airline company and the airline industry in general.

For airlines, in addition to utilizing SkyMedia strategically for solidifying relationships with its marketing partners, destination marketing, and media packaging with print and inflight video, SkyMedia introduces a new revenue stream at a time when the airline industry's most profitable customers -- frequent business travelers -- are in short supply.

Tray table messages will vary depending on the promotional goals of the airline and its marketing partners -- credit card companies, telecommunications, automotive, financial institutions, cruises, car rentals, hotels, resorts and others.

"SkyMedia assumes all financial risk, and guarantees revenue sharing to airlines regardless of its financial performance," added Mr. Pajic.

What are the sentiments of airline passengers so far? Preliminary survey results show a more than 98% approval rating. In fact, airline passengers prefer aesthetically pleasing images on tray tables to an existing plain surface. Color hues are designed to blend in with an aircraft's interiors and are in full view only when tray tables are in the "service" position.

Airline passenger benefits are many: improved communications, entertaining tray table images, and free miles, to name a few. In fact, airline passengers who choose to participate in a SkyMedia Trivia Contest will be eligible for awards of up to 100,000 bonus frequent flyer miles monthly, and an annual Grand Prize of 1 million miles.

ITC's U.S. and international patent-pending product is easy to install and remove, and is virtually maintenance-free. Only the top tray surface is available for promotions and introduces unparalleled marketing opportunities to otherwise difficult to reach affluent business and leisure travelers.

"We believe that our experience with these focus groups, coupled with the increasing interest from both U.S. and international airlines, will soon bring this new product to reality in the airline marketplace," said Dave Sanders, Chairman and Chief Executive Officer of ITC.

For further information about SkyMedia, please visit ITC's Web site, http://www.InFlightBiz.com

Note to Producers, Editors and Reporters: SkyMedia's exhibit will be at Booth 524 at the Aircraft Interiors exhibition in the Fort Worth Convention Center. To arrange interviews with ITC President Nick Pajic, contact ITC spokesman Jim Brown at 407-497-2789. For further information about the event, please contact Phoenix Publishing at (760) 804-1420.