AOL Music and All Ireland Now Announce Cross-Promotional Alliance

Business Wire, May 23, 2002

Business Editors/Hi-Tech Writers

NEW YORK & DULLES, Va.--(BUSINESS WIRE)--May 23, 2002

AOL Members And Music Fans on the Web Receive Exclusive Access To

Irish Entertainment Programming

"Sightings of Bono" Short Film Now Available Exclusively to AOL

Members Accessing Via High-Speed Connections

America Online, the world's leading interactive services company, and All Ireland Now (AIN), the number one source for exclusive access to Irish entertainment, today announced a cross-promotional alliance that will enable AOL members to access exclusive Irish-themed programming and features through AOL Music. The relationship brings an array of exclusive benefits to AOL members and music and film fans on the Web worldwide, while providing unique promotional and marketing opportunities for All Ireland Now and America Online.

Starting today, AIN will provide AOL members accessing the service via high-speed Internet connections - including the AOL High Speed Broadband service available through Time Warner Cable in more than 30 markets and nationwide via DSL - with exclusive access to the debut of "Sightings of Bono," a short film starring the U2 frontman for seven days.

AOL Members will also be able to access other unique Irish content, available at AOL Keyword: All Ireland Now, including a selection of U2 videos and exclusive clips of the Irish Music Awards.

AOL Music will also offer "behind-the-scenes" clips, video production, band tour information, celebrity interviews and chats, music and video previews and much more throughout the Music Channel and through the "High Speed AOL" strip, which appears automatically for all members with high-speed Internet connections.

More than 40 million people in North America claim Irish descent and Ireland's celebrities have a proven mass global appeal. AIN has created a rich library of authentic, innovative and interactive Irish entertainment content primarily focused on this global Irish community.

"All Ireland Now has a wide variety of music and entertainment content that will be of great interest to our members, Irish or otherwise," said Kevin Conroy, SVP and General Manager of AOL Music. "We look forward to providing access to these unique offerings, such as our exclusive high-speed Internet release of the 'Sightings of Bono' short film, and working with All Ireland Now to create new and exciting promotional campaigns such as CD pre-orders, advance ticket sales, contests and more."

"All Ireland Now is delighted to be in partnership with AOL, the world leader in entertainment communication," said Dave Kavanagh, Chairman, All Ireland Now. "This relationship will provide audiences worldwide with the best possible route of access to AIN's exclusive Irish entertainment programming."

AOL members and Web music and film fans will gain exclusive and advance access to AIN's Irish entertainment content through AOL Keyword: All Ireland Now and throughout the music sites of AOL's Web Properties including Netscape, AIM, ICQ and CompuServe.

About All Ireland Now:

AIN is a gathering of a wealth of Irish talent to produce an authentic, innovative and interactive insight into Irish entertainment. This unique combination of Irish celebrities and solid, blue chip expertise delivers credible and authentic content to a range of media worldwide. By focusing on a clearly defined and significant audience and delivering material in a unique context, AIN delivers an exclusive, original and highly professional service.

About AOL Music:

AOL Music, a division of America Online, Inc., reaches the largest audience of online music fans in the world through a rich array of programming, products and services that make it easy to discover, experience, listen to and buy music on the Web. AOL Music's leading offerings include the number one Internet music destination, AOL's Music Channel; premiere online radio products, Radio@AOL and Spinner; and the most popular audio jukebox player, Winamp. AOL Music also provides music programming, products and services throughout the AOL Service, AOL High Speed Broadband Services, and AOL's family of Web brands, including Netscape, CompuServe, AIM and ICQ. America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.