Business Services Industry
Cirrus Logic Powers Argus Electronics' Cyber Home DVD Player Line; Popular DVD Players Feature Cirrus' CS98010 Processor
Business Wire, May 7, 2002
Business Editors & High-Tech Writers
AUSTIN, Texas--(BUSINESS WIRE)--May 7, 2002
Cirrus Logic Inc. (Nasdaq:CRUS) today announced that its CS98010 DVD processor, CS4340 digital-to-analog converter, and CS4955 digital video encoder have been selected to power a line of popular DVD players that Argus Electronics produces for European markets on behalf of its subsidiary, Cyber Home Entertainment Europe GmbH.
The Cirrus-powered products are Cyber Home's CH-DVD 302 and AB-L 528 DVD players.
Cyber Home is a leading manufacturer of cost-effective, high quality DVD consumer devices with significant presence in European markets. Cyber Home DVD player sales are especially strong in Germany, where the company's products are distributed by major retailers including Wal-Mart, Promarkt, Mediamarkt and Saturn.
Consumer DVD player adoption rates in Europe are expected to rise substantially in the years ahead, making the region a major growth market for DVD manufacturers. U.K. research firm Understanding & Solutions Ltd. estimates that Western Europe DVD player household penetration rates will jump from 7 percent in 2001 to 60 percent by 2008.
Reinforcing Cirrus Logic's reputation as a driving force of the digital entertainment revolution, this high volume design win expands Cirrus' position in the DVD industry and further establishes the company as a supplier to leading global brands. The design win builds on Cirrus' recent momentum in DVD player markets, where the company's processors have been designed into a number of market-leading DVD player models from manufacturers including Bose and Shanghai Video & Audio Electronics.
"The sleek design and competitive pricing of the Cyber Home DVD players are compelling selling points that appeal to European digital entertainment consumers," said Thomas Chen, president, Cyber Home. "Cirrus Logic's CS98010 DVD processor helps Cyber Home provide a rich feature set and outstanding value to our customers."
Cirrus' CS98010 processor is designed for DVD players and DVD subsystems delivering standard DVD features, as well as additional functionality such as MP3 and JPEG functions, all at a competitive price. The processor provides all necessary audio and video processing functions including MPEG-2 video decoding, MP3 decoding, Dolby Digital support, DTS output support, virtual 3-D and multi-region on-screen display (OSD) with vertical flicker filter in a compact 128 pin package.
"The proven features and performance of the CS98010 processor, together with the Cyber Home players' outstanding design, make these models popular products in a hot market segment," said Lew Paceley, marketing vice president, Crystal Products Division, Cirrus Logic. "The Cyber Home players are a perfect demonstration of how Cirrus' DVD processors deliver state-of-the-art features at attractive system costs, helping manufacturers meet consumer demands for contemporary entertainment products that deliver great value."
Cirrus Logic Inc.
Cirrus Logic Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas and major sites located in Fremont and El Dorado Hills, Calif. and Broomfield and Boulder, Colo., as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.
Safe Harbor Provision
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS 98010 processor to perform as expected and the risk factors listed in the company's Form 10-K for the year ended March 31, 2001, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law.
Cirrus Logic(R) is a trademark of Cirrus Logic Inc. Third-party trademarks and names are the property of their respective owners.
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