ATG Customers Named to InfoWorld 100; Online CRM Initiatives by Hooked on Phonics and Harvard Business School Publishing Recognized by Prestigious Industry Trade Publication

Business Wire, Nov 19, 2002

Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 19, 2002

ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online CRM applications for commerce, portals, and relationship management, today announced that two of its customers, Hooked on Phonics and Harvard Business School Publishing (HBSP), have been named to the annual InfoWorld 100. Selected by the editors of InfoWorld, companies featured on the InfoWorld 100 list are recognized as "companies that have made the best use of technology to enhance their business."

Recognized for Web Site Personalization, Hooked on Phonics was looking for a way to match its online brand recognition to that of its television and radio broadcast efforts. It also needed to leverage its existing technology investments and alleviate the "static" Web presence of Hookedonphonics.com. With a Web site powered by ATG Commerce, Hooked on Phonics can now create customer segments and target promotions to each segment, cross-sell products based on customer purchases and direct leads captured from the site into a telephony system. The result of the reinvigorated ATG powered Hookedonphonics.com has been a 38 percent increase in online revenue and a 229 percent increase in online memberships.

Acknowledged in the Digital Publishing category, Harvard Business School Publishing utilized ATG to power Harvard Business Online, a multi-phased digital publishing system incorporating external e-commerce capabilities that through the use of Scenario Personalization(TM) allows HBSP to cross-sell and up-sell products, provide different page views and gear marketing efforts to specific users based on their preferences and prior spending habits. Built by ATG partner Dimension Data, the new HBSP site was developed in five months.

About the InfoWorld 100

The InfoWorld 100 recognizes the top 100 companies who responded to continuing economic woes by investing in innovative technology projects that aim to streamline business processes, improve customer service and make their employees' jobs easier. For more information on the InfoWorld 100, please visit its website at http://www.infoworld.com/features/fe2002iw100.html

About ATG

ATG (Art Technology Group, Inc.) is a leading developer of Online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry's most popular application servers, ATG solutions for commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.

Today, ATG has delivered solutions to blue-chip companies worldwide, including Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, Walgreens, and WellsFargo and government organizations including the United States Army and the USDA. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.

(C) 2002. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful or significantly enhance the user's internet experience, handle user volumes or provide a return on investment; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; and the possibility that the solution will not make customer implementations faster and more flexible and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.