People Win with SONICblue's New ``Bring it.'' Ad Campaign; Find the Song Titles Hidden in Rio's New Ad Campaign for a Chance to Win a Rio S35S Portable Digital Music Player

Business Wire, Nov 4, 2002

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 4, 2002

SONICblue(TM) Incorporated (Nasdaq:SBLU) invites people everywhere to search for hidden song titles in their upcoming Rio(R) "Bring it." advertising campaign. Three song titles are hidden in each advertisement that match the overall theme of the advertisement. Locate all three titles and enter to win a Rio S35S portable digital music player on SONICblue's website.

The advertisements can be seen in the December issues of VIBE, Maxim, and Men's Fitness, as well as in the January issue of Spin and on SONICblue's website. There will be three different ads, offering contestants three chances to win the Rio S35S portable digital music player. Sweepstakes entries will be accepted beginning today through January 31, 2003 and participants must visit SONICblue's website to enter. The winning entry will be chosen on February 14, 2003 and the winner will be notified by e-mail. For more information about the contest and rules please visit www.sonicblue.com.

About SONICblue Incorporated

SONICblue is a leader in the converging Internet, digital media, entertainment and consumer electronics markets. Working with partners that include some of the biggest brands in consumer electronics, SONICblue creates and markets products that let consumers enjoy all the benefits of a digital home and connected lifestyle. SONICblue has a focused technology portfolio that includes Rio(R) digital audio players; ReplayTV(R) personal television technology and software solutions; and Go-Video(R) Dual-Deck(TM) VCRs and integrated DVD+VCRs.

Note to Editors: SONICblue and Dual-Deck are trademarks of SONICblue Incorporated. Rio, ReplayTV and Go-Video are registered trademarks of SONICblue Incorporated. All other products and brand names as they appear in this release are trademarks or registered trademarks of their respective holders.