New Research by Global 360 Finds That Software Companies Need To Re-Think Their Product Development Process When Expanding Into New International Markets

Business Wire, Nov 7, 2002

Business Editors/High-Tech Writers

ACTON, Mass.--(BUSINESS WIRE)--Nov. 7, 2002

Global 360 today announced availability of a new research report on software globalization entitled "Taking Software Global: Successful Strategies for Product Development". The research provides insight into how software companies can control cost, optimize schedule, and increase customer satisfaction as they introduce their products into international markets.

The research draws on input from a cross section of software globalization experts to identify likely internationalization and localization pitfalls, and best approaches for avoiding them.

The study finds that the product development processes typically in place before international expansion begins fail to address new challenges the company faces as it enters international markets. Companies face a greater risk of failing to make the necessary process changes than of failing at the engineering aspects of internationalization.

The study goes on to show how common early-stages approaches to localization fail to address the process and technical complexities of that challenge, and identifies key ingredients to a successful approach.

More information is available at http://www.global360.com/research/tsg/Results.htm.> About Global 360

Global 360 coaches software development organizations through the process of adapting their products for global markets. By helping clients develop and execute effective internationalization and localization strategies, Global 360 helps clients maximize international market acceptance of their products while minimizing cost and schedule.

For information: http://www.global360.com or

Email: info@global360.com

Phone: 978-697-8201