Lending a Full Service Hand to the Motion Picture Industry, XL Laboratories Opens Its Doors in North Hollywood; Company to provide complete in-house print advertising services

Business Wire, Nov 7, 2002

Business/Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--Nov. 7, 2002

Native Los Angelinos and second-generation entertainment industry professionals Christian Struzan and Matthew Cramer have joined forces to create XL Laboratories, Inc., a print creative boutique catering specifically to motion picture advertising. The facility, located in North Hollywood, is fully staffed in-house, making it a one-stop-shop for all creative print needs.

"We started this company in order to provide 360 degrees of service for our clients and serve their motion picture print advertising needs all in one creative space," said Struzan, President, Creative Director and Co-Founder of XL Laboratories. "Our staff has a wealth of experience working on major motion pictures and will provide our clients with the individual attention each account deserves."

Struzan previously spent five years with New Wave Entertainment (NWE), most recently as Vice President and Creative Director. At NWE he developed campaigns for film projects such as "Rush Hour," "South Park," "Bigger Longer and Uncut," "Lock Stock and Two Smoking Barrels," "Blow," "The Man Who Wasn't There," "Not Another Teen Movie," "Ice Age" and "Mr. Deeds." During his tenure, Struzan's creative team received Hollywood Reporter Key Art Awards for "Final Destination," "Bride of Chucky," "Fight Club" and "TigerLand." Struzan has over fifteen years of experience in motion picture advertising.

"XL Laboratories provides an environment where we can take our clients' ideas from concept to completion all in one place," said Cramer, Executive Vice President and Co-Founder. "With us, you'll get the best creative with convenience."

Before co-founding XL Laboratories, Cramer was Director of Print and Online Advertising for the United Paramount Network. Prior to that, he was at Columbia Pictures for seven years, most recently as Director, Creative Advertising. While at Columbia, Cramer was part of the creative team that successfully marketed "Jerry Maguire," "Donnie Brasco," "Men in Black," "Air Force One" and "As Good As It Gets" during the company's then record setting year of 1997. Other noteworthy films he helped devise campaigns for are "8MM," "GO," "Hollow Man," "Finding Forrester," "Not Another Teen Movie" and "ALI."

Christian Struzan is the son of Drew Struzan, best known for his key art depictions of all five of George Lucas' "Star Wars" films and most recently his artwork on "Harry Potter and the Sorcerer's Stone." Matthew Cramer is the son of the late well-known 1970's Playboy Magazine Editor, Rick Cramer who also founded Four Way Communications, Inc., a custom publishing house. Four Way Communications was responsible for producing the program books for Comic Relief and the Playboy Jazz Festival.

XL Laboratories is a full service print creative house for motion picture advertising located at 5700 Cahuenga Blvd., North Hollywood, CA 91601. Their phone number is 818/506-4404. For more information on XL Laboratories, log on to www.xllaboratories.com.

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