TDK Mediactive is MAD About ``Spy vs. Spy''; MAD Magazine's Popular Feature to Hit Next Generation Gaming Consoles

Business Wire, Oct 1, 2002

Business/Entertainment Editors & High-Tech Writers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Oct. 1, 2002

TDK Mediactive, Inc. (OTC:TDKM), a global publisher of interactive entertainment software, announced today a worldwide licensing agreement with E.C. Publications, Inc., the publishers of MAD Magazine, to bring the mischievous and iconic "Spy vs. Spy" cartoon strip to next generation gaming console systems.

"With over three-quarters of a billion MAD Magazines sold since its inception, we are very pleased to be adding this classic license of madcap espionage at its finest," said Dan Kletzky, executive vice president of business development, TDK Mediactive. "`Spy vs. Spy' is an entrenched part of our pop culture that we are proud to be bringing to the gaming community."

"We are excited to have TDK bringing one of MAD Magazine's best known features into the rapidly growing video game arena," stated Paul Levitz, President and Publisher, E.C. Publications, Inc. "With their proven track record, `Spy vs. Spy' fans will have plenty of hilarious hi-jinx to look forward to."

The Black Spy and White Spy were not immediately available for comment.

About "Spy vs. Spy"

"Spy vs. Spy" is one of MAD Magazine's longest-running and best-known features. For nearly four decades, the Black Spy and White Spy have been building their bizarre, elaborate contraptions in an endless parry of "Joke and Dagger." Award-winning cartoonist Antonio Prohias fled Cuba one step ahead of Castro's authorities at the height of the Cold War. He ended up in New York, where he began working for MAD. Since 1961, his Spies have been silently turning tables on each other in crazier and ever-more bizarre schemes of one-upmanship.

About MAD Magazine

MAD Magazine is America's longest running humor publication. Founded by Bill Gaines in 1952, MAD has inspired generations of irreverent fans with its ridiculing of politicians, movies, television, and modern life, and with popular characters such as Alfred E. Neuman and "Spy vs. Spy." Whether in print, on television, film, or on the web, MAD remains one of America's favorite icons. MAD Magazine is owned by E.C. Publications, Inc., and can be found online at www.madmag.com. E.C. Publications, Inc., is a division of Warner Bros., an AOL Time Warner company.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

MAD, "Spy vs. Spy," and all related indicia (R) and (c) 2002 E.C. Publications, Inc.