Majesco Teams With Playboy.com to Promote Release of New 'BloodRayne' Video Game

Business Wire, Oct 1, 2002

Business Editors

EDISON, N.J.--(BUSINESS WIRE)--Oct. 1, 2002

'BloodRayne in the Bayou' Contest Kicks-Off; Offers Gamers Chance to

Win a Guided Vampire Tour in Louisiana With a Playboy Playmate

Win a guided vampire tour with a Playmate! Majesco, one of the fastest growing publishers of interactive entertainment, today announced they have partnered with Playboy.com, one of the premier online lifestyle and entertainment destinations for men, to promote the Halloween release of Majesco's new action/horror video game, BloodRayne.

Inspired by the game's sexy, half-vampire heroine, Agent BloodRayne, and one of the spooky in-game locations, Majesco's "BloodRayne in the Bayou" contest offers entrants the chance to win an exciting evening with a Playboy Playmate and travel to Louisiana to experience the city's famed vampire tours.

"We consider our 'BloodRayne in the Bayou' contest to be one of the most exciting facets of our overall marketing campaign because the target audience of Playboy.com dovetails perfectly with that of the game," said Ken Gold, Vice President of Marketing for Majesco. "Our promotion should resonate with visitors of Playboy.com as well as with the core video game player, and end up being mutually beneficial for both companies."

The "BloodRayne in the Bayou" sweepstakes begins September 30, 2002 and runs through November 24, 2002, when one Grand Prize winner will be randomly selected. Contestants can register to win by visiting http://www.playboy.com/promo/bloodrayne and completing an official contest entry form. In addition to the Grand Prize, copies of Majesco's BloodRayne, one of the most anticipated action/horror games of the year, will be awarded to 10 runner-up contestants.

About BloodRayne

BloodRayne is an intense action/horror game with a sexy, lethal, supernatural heroine, Agent BloodRayne. The most deliciously wicked action heroine ever to grace a video game, she's half-human, half-vampire and all woman. BloodRayne provides an intense third-person game play experience and features a solid, smooth control scheme. With a multitude of frighteningly evil opponents, the game is fast-paced, frenetic and battle-heavy.

Developed by Terminal Reality, BloodRayne will be in stores on October 31, 2002 for the Xbox(TM) video game system from Microsoft, Nintendo GameCube(TM), and PlayStation(R)2 computer entertainment system and will debut on PC early next year.

Majesco's official BloodRayne website can be accessed at http://www.BloodRayne.com, where gamers can download the latest game information, screenshots, game play movies, and screensavers. More information about Majesco's entire lineup of exciting products can be found online at www.majescogames.com.

About Majesco

Headquartered in Edison, NJ, with offices in the United Kingdom, Majesco was founded in 1986 and is a leading international developer, publisher and distributor of interactive entertainment products for the Sony Computer Entertainment America, Nintendo and Microsoft video game platforms, as well as the personal computer. Currently in development are 20 titles for PlayStation(R)2, Xbox(TM), GameCube(TM), and PC, as well as several titles for Game Boy(R) Advance. Included among these are Majesco's multi-platform, supernatural action/thriller, BloodRayne, which will be released in October of this year, and Black & Bruised, an over-the-top cartoon-style boxing game, scheduled to ship in 2003. Majesco can be found on the World Wide Web at http://www.majescogames.com/.> Playboy.com, Inc., a majority owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA), is the #1 lifestyle and entertainment destination for men online. The Company operates: Playboy.com (http://www.playboy.com ), offering a range of entertainment information and editorial; Playboy Cyber Club (http://cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive events; the Playboy Store (http://www.playboystore.com), selling Playboy-branded products; and Playboy Auctions (http://auctions.playboy.com), a virtual auction house of Playboy- branded memorabilia, collectibles and admission to Playboy events. The online network also includes Playboy Internet Gaming, which currently offers PlayboySportsBook.com (http://www.playboysportsbook.com), a fixed odds sports wagering site; PlayboyRacingUSA.com (http://www.playboyracingusa.com), for wagering on pari-mutuel horseracing; PlayboyCasino.com (http://www.playboycasino.com), a virtual casino offering more than 50 Playboy-branded games; and, Playboy.com Play4Fun (http://www.playboyplay4fun.com), the home for Playboy-branded free games including fantasy sports leagues. The Company has international ventures in both Germany (http://www.playboy.de) and Korea (http://www.playboyonline.co.kr). Playboy.com also operates SpiceTV.com (http://www.spicetv.com), a network of sites featuring premium adult entertainment under the Spice brand.

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