TeleChoice and Parks Associates Join Forces to Present New Data and Insights on the Market for Wireless Data Services

Business Wire, Oct 14, 2002

Business Editors

DALLAS--(BUSINESS WIRE)--Oct. 14, 2002

Two of the nation's leading telecom intelligence firms, TeleChoice and Parks Associates, will co-host an interactive seminar entitled Delivering Wireless Data: Offense and Defense, on December 12, 2002, in Dallas. The seminar will bring together top industry analysts to provide the latest consumer data and targeted strategic insights into the market for wireless data-related products and services.

"While early research suggests that U.S. consumers are interested in wireless data services, creating a successful business model to capitalize on these interests remains laden with challenges," says Michael Greeson, senior analyst and director of broadband research for Parks Associates.

"Telecommunications service providers must carefully identify responsive consumer segments and match services and strategies to address very specific sets of consumer needs," continues Greeson. "Without this kind of insight, the risk of market entry is overwhelming."

Seminar participants will receive the latest primary consumer data on wireless data services from Parks Associates' recent survey of 10,800 U.S. households, as well as strategic analysis and recommendations from TeleChoice as to the sustainability of specific business models, competitive threats, and the economics of network build-out.

"Mobile operators need to quickly address the dwindling revenues in mobile voice offers. As minutes rise and prices decline, mobile data is the hope for increased margins and new customers for the future," says Claudia Bacco, President of TeleChoice, Inc.

The Delivering Wireless Data: Offense and Defense seminar will take place on December 12, 2002, at the Renaissance Hotel located at LBJ and Midway in Dallas, Texas. To register for this event, or to simply obtain more information, please visit www.parksassociates.com or contact Parks Associates at 972/490-1113.

About Parks Associates: Parks Associates is a Dallas, Texas-based market research firm specializing in emerging technologies and services for the home and small business. Founded in 1986, Parks Associates provides primary and secondary research on home systems, in-home networks, home security, consumer electronics, telecommunications, Internet service, energy utility, and subscription TV industries. Parks Associates' clients include both Fortune 500 companies and small start-ups. Services include syndicated reports, multiclient studies, custom consulting, workshops, and conferences. www.parksassociates.com.

About TeleChoice, Inc.: TeleChoice consultants are among the most widely respected and influential advisors in the industry today. Our clients are the thought-leaders of today and tomorrow and represent the industry's most innovative people and companies. TeleChoice thrives on helping each client make the most of its compelling competencies and differentiators. We live for the next new challenge, the next new innovation, and the next new problem. Our people love creating solutions and helping companies build value in their unique businesses and products. Our work ranges from defensible strategies to practical implementation tactics. www.telechoice.com.