ATI's RADEON 9700 PRO Pushes eMachines Desktop PCs to Highest Level in Performance; Groundbreaking VPU Number One Choice For Leading Vendor of Desktop PCs

Business Wire, Oct 15, 2002

Business Editors & High Tech Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Oct. 15, 2002

ATI Technologies Inc. (NASDAQ:ATYT) (TSX:ATY.TO) today announced that its revolutionary RADEON(TM) 9700 PRO Visual Processing Unit (VPU) will power the new eMachines T2200SE (Special Edition), a high-value, affordable desktop PC designed for gaming and multimedia enthusiasts and priced at under $1,000.

ATI's RADEON 9700 PRO boasts key features that deliver unparalleled performance and visual quality. The VPU's eight fully programmable parallel rendering pipelines, combined with Microsoft(R) DirectX(R)9 support and AGP 8X support, delivers a stunning level of raw performance.

"ATI is the graphics solution of choice for PCs sold into the retail market and we are developing a powerful brand along with our customers," said Rick Bergman, Senior Vice President, Marketing and General Manager, Desktop, ATI Technologies Inc. "As the undisputed leader in the graphics space, the RADEON 9700 PRO's power and performance is the perfect addition to eMachines' impressive line of desktop PCs."

"eMachines wanted the world's greatest graphics chip to power the T2200SE, so without hesitation, we chose ATI's RADEON 9700 PRO," said Gary Elsasser, Vice President, Technology and Platform Development, eMachines, Inc. "With the spectacular performance and cinematic-quality visuals of the RADEON 9700 PRO, eMachines is continuing to deliver the best high-value PCs to consumers."

In every key area, the RADEON 9700 vastly exceeds the performance of any other product on the market. Among many groundbreaking advancements, the RADEON 9700 has made the leap to DirectX 9.0 support, AGP 8X support, 256-bit memory interface, over 110 million transistors, 8 pixel pipelines and 4 vertex engines.

In addition to featuring the new RADEON 9700 PRO VPU, the eMachines T2200SE will also feature an AMD Athlon (TM) XP 2200 with Quantispeed (TM) architecture, 512 MB DDR memory, 40x CD-RW drive, 16x DVD drive, 100 GB hard drive, built-in 10/100 Mbps Ethernet port, six USB 2.0 ports and three 1394 Firewire ports for optimum device connectivity. The new eMachines T2200SE is available at www.emachines.com or by calling 1-800-362-2446.

About eMachines, Inc.

eMachines, Inc. is a privately held company dedicated to providing consumers with affordable, high-value personal computers. Incorporating the same high-quality, brand-name components as other major PC brands, eMachines is able to offer premium value to its customers by working closely with its manufacturing and retail partners, and by strictly maintaining one of the lowest operating costs in the PC industry. Founded in September 1998, eMachines currently sells the second-highest number of PCs through retailers in the United States, according to leading market research organizations. Since inception, eMachines has shipped more than five-million PCs through leading national and international retailers, catalog and online merchandisers and via its Web site at http://www.emachines.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com.