Projectors Featuring DLP Technology Selected by American Airlines Center; Designed to Help Deliver 'The Ultimate Fan Experience' At State of the Art Facility

Business Wire, Oct 15, 2002

Business/Technology Editors

DALLAS--(BUSINESS WIRE)--Oct. 15, 2002

Demonstrating once again that DLP(TM) technology continues to be the choice of those to whom image quality is of the utmost importance, Texas Instruments (TI) (NYSE: TXN) today announced that it partnered with the American Airlines Center in Dallas, Texas to equip key areas of the Center with projectors using DLP(TM) technology. Home to the NHL's Dallas Stars and the NBA's Dallas Mavericks, the American Airlines Center comprises five concourses, 142 luxury suites and room for 20,000 fans and is said to be the most technologically advanced sports and entertainment venue in the United States.

"Everything about the Center has been engineered to provide the ultimate fan experience and customer pleasure," said Lori Glasser-Seinera, vice president of Digital Media for American Airlines Center. "We see this agreement with TI as a natural extension of our commitment to delivering the best possible technology to enhance visitor enjoyment. Projectors featuring DLP technology are renowned as the best you can get - so they're a natural for the country's best sports venue."

Projectors will be located in premier areas of the building including the Old No. 7 Club. The projectors will be used for showing sporting events as well as for business presentations and meetings at the Center.

"We're excited to be working with the American Airlines Center on this project," said Bharath Rajagopalan, Business Manager, Home Projector Business Unit at TI's DLP(TM) Products division. "The Center's vision is to use state of the art equipment to offer the best possible experience for everyone who uses its facilities. DLP technology is widely acknowledged as enabling the development of projectors that deliver the very best in clear, bright, sharp images - so we believe there is a unique fit between the needs of the Center and what DLP technology can deliver."

DLP(TM) technology delivers the clearest, sharpest, brightest, most accurate images in a broad range of projection and display applications including business projectors, home entertainment projectors, large screen tabletop TVs, video walls and projection systems used in commercial entertainment. DLP Cinema(TM) technology, which delivers large screen images that are superior in many respects to film, is helping to revolutionize the movie industry. Today, TI supplies DLP(TM) subsystems to almost all the world's top projector manufacturers, who then design, manufacture and market projectors based on DLP(TM) technology. Since early 1996, over 1,000,000 DLP(TM) subsystems have been shipped. Over the past four years, DLP(TM) technology-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the Academy of Television Arts & Sciences.

At the heart of TI's Digital Light Processing(TM) technology is the Digital Micromirror Device optical semiconductor chip. The DMD switch has an array of up to 1,310,000 hinged, microscopic mirrors which operate as optical switches to create a high resolution, full color image. For more information, please visit www.dlp.com.

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.