Coca-Cola Bottling Company Consolidated Selects Manugistics To Optimize Global Logistics Management

Business Wire, Oct 15, 2002

Business Editors

ROCKVILLE, Md.--(BUSINESS WIRE)--Oct. 15, 2002

Manugistics Group, Inc. (Nasdaq:MANU), the leading global provider of supply chain management and pricing optimization solutions, today announced that Coca-Cola Bottling Company Consolidated (CCBCC) is expanding a long-running, successful relationship with Manugistics to include Global Logistics Management solutions, designed to optimize CCBCC's complex transportation network to improve customer service and reduce costs.

With the roll-out of Manugistics' Global Logistics Management solutions, CCBCC expects to reduce inbound and outbound transportation costs, reduce sales and administrative expenses, improve asset utilization with more effective route planning, and reduce out-of-stocks at the store level. These solutions will also help to build more effective relationships with trading partners, and improve planning and scheduling requirements across the transportation network.

CCBCC routinely experiences sales volume swings from 200-250 percent from week-to-week for any particular product, due to the frequent promotions and price changes of the soft drink industry. CCBCC previously turned to Manugistics to help manage this volatility and simultaneously reduce inventory. CCBCC centralized and streamlined its forecasting across its enterprise utilizing Manugistics' Web-based collaborative forecasting solution.

"With the new capabilities we'll be deploying, we expect to increase visibility into our process, improving customer service and enhancing trading partner relationships across our comprehensive transportation network," said Dave Hopkins, vice president of logistics at Coca-Cola Bottling Company Consolidated. "Manugistics understands our business, and has proven to be a valuable technology partner. We expect to achieve measurable results with the roll-out of the Global Logistics Management solutions."

"Manugistics values the continued commitment that we are seeing from industry leaders like Coca-Cola Bottling Company Consolidated. CCBCC continues to seek better, more efficient ways to deliver a wide variety of soft drink products enjoyed by millions each day," said Dale Erker, vice president of consumer packaged goods with Manugistics. "We're proud of the work we've already accomplished together, and look forward to working with Coca-Cola Bottling Company Consolidated on this new initiative. This transportation initiative, combined with the streamlined forecasts, can help CCBCC deliver better customer service, enhanced profitability and shareholder value."

About Coca Cola Bottling Company Consolidated

Coca-Cola Consolidated has selling territories in 11 states with a consumer base of more than 18 million people. It is the second largest Coca-Cola bottler in the country and one of the highest per capita soft drink bottlers in the world. The Company's 6,000 employees operate five production centers and 65 sales and distribution centers.

About Manugistics

Manugistics leads the industry in delivering innovative pricing and supply chain software solutions. Today, more than 1200 clients trust Manugistics to help them reduce costs, increase revenues and enhance margins. The company provides comprehensive solutions for supply chain management, service and parts management, pricing and revenue optimization, and supplier relationship management. Its clients include industry leaders such as 3Com, AT&T, Amazon.com, Boeing, Caterpillar, Cisco Systems, Circuit City, Coca-Cola Bottling, Compaq, Continental Airlines, Diageo, DuPont, Fairchild Semiconductor, General Electric, Kraft, Nestle, RadioShack and Unilever. For more information, go to www.manugistics.com.

FOR ADDITIONAL INFORMATION REGARDING THIS ANNOUNCEMENT, CONTACT THE MANUGISTICS NEWSBUREAU HOTLINE AT 301-255-5330.

FORWARD LOOKING STATEMENT

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, continuing economic and political uncertainty, the timing and degree of business recovery, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, unexpected competition, risks related to quarterly performance, risks of new business areas, international expansion, business combinations and strategic alliances, lengthening of sales cycles for software products and services, and the effectiveness of the cost reduction efforts undertaken by Manugistics and their impact on the company's ability to operate its business. A decreased demand for enterprise application software due to weakened economic conditions could result in decreased revenues or lower revenue growth rates. More information about factors that potentially could affect Manugistics' financial results is included in Manugistics filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended February 28, 2002 and Quarterly Report on Form 10-Q, for the quarter ended August 31, 2002. Manugistics assumes no obligation to update the forward-looking information contained in this announcement.