Xerox Showcases Breakthrough One-to-One Solutions and Strategic Alliance with Siebel at Direct Marketing Association Conference

Business Wire, Oct 21, 2002

Business Editors/High-Tech Writers

Direct Marketing Association Conference

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 21, 2002

Attendees Can Create Personalized, Full-Color, Direct Marketing

Campaign for Car Rental Promotion

Imagine in a span of less than two minutes you could enter information about yourself and job, what type of vehicle you wish to rent, the preferred recreational option package and vacation region, and then walk away with a personalized brochure - including photos, graphics and text.

This latest one-to-one technology will be demonstrated by Xerox Corporation (NYSE: XRX), in collaboration with XMPie, at the Direct Marketing Association annual conference and exhibition, underscoring the growing importance of full-color, one-to-one documents in cross-media marketing programs.

Xerox and XMPie, the developer of PersonalEffect(TM) one-to-one cross-media software, will let attendees "test drive" a car rental direct-marketing campaign in the Xerox booth. This one-to-one solution blends creative concepts with database information to produce personalized, full-color brochures on the Xerox DocuColor 6060 Digital Color Press with Creo color server.

After entering the data, participants will sit in a "driver's seat" and see a short multimedia demonstration. When exiting, they will receive a four-page brochure with photos and other information tailored to their choices. To demonstrate the cross-media marketing capabilities, attendees will also instantly view a personalized Web page and automatically be entered into a drawing to win a free weekend car rental from National.

As part of the conference's new Digital Print Pavilion, Xerox will demonstrate to marketers and creative firms how companies can, and are, making money with personalized one-to-one color digital print marketing solutions.

"In today's economy, it's important to deliver new value to customers, and one-to-one color print and Web communications can help businesses increase response rates and loyalty and drive revenue and profit," said Elaine Wilde, senior vice president and general manager, Xerox Worldwide Graphic Arts Business. "The DMA conference allows Xerox to bring its direct marketing solutions to a new and influential audience."

Strategic Partnership

Xerox and Siebel Systems, Inc. have announced a strategic alliance to enable and promote one-to-one cross-media marketing programs that generate higher response rates by personalizing full-color printed materials for individual recipients. The focus will be on the Xerox Document Channel(TM) solution -- integrated software applications, hardware and services from both partners -- that will expand personalized marketing beyond e-media into printed communications. This solution enables organizations to better understand their customers; plan and execute coordinated personalized campaigns in both e-media and personalized print; and allow better strategic planning through continuous testing, measurement and feedback.

A variety of third-party VI composition engines, the bridge between CRM and digital color printing, will be used with the Xerox-Siebel solution, with PageFlex Mpower being demonstrated at DMA. The integrated solution allows users to create flexible design templates, which use customer information taken from a CRM database or the Web, and assemble them with text and graphics based on the size and shape of the variable content. The templates can be stored, viewed in thumbnail format, proofed or printed with live data on a DocuColor 2060 Digital Color Press with Creo color server. Pageflex Mpower is an enterprise-level Web-to-print solution for one-to-one CRM marketing.

In addition to showcasing new partnerships and variable information solutions, Elaine Wilde will lead a speaking session, "As Personal as You Can Get Without a Breath Mint: Real World Variable-Information Marketing With Results That Will Even Impress the CFO," at 2:45 p.m. today. Joining her will be David Sable, president and CEO of Wunderman NY, and Phil Asche, executive vice president of XMPie. Nancy Rees, vice president, Xerox Production Solutions and Services Business, will moderate a session, "Profiting Through True Personalization," on Oct. 22 at 10:30 a.m. with John Bartlett, senior director, Siebel Systems; John Burke, chief technology officer, Anderson Direct; and David Sable.

In conjunction with the The Art Institute of California at San Francisco, Xerox will conduct on-site surveys of show attendees about trends in personalized communications. Results will be shared throughout the show.

The Xerox booth, No. N401, Hall D, is located within the 1:1 Digital Print Pavilion at the Moscone Center and features 1,500 square feet of the latest digital color printers, production presses, software and partner solutions.

Customer Contact:

For more information about Xerox production and graphic arts systems, call 800-ASK XEROX or visit www.xerox.com.

NOTE TO EDITORS: Visit Xerox Booth No. N401, Hall D, Oct. 20-22, at the Direct Marketing Association Annual Conference and Exhibition, Moscone Center, San Francisco.