The Bombay Company Sees Great Success With Interactive E-mail Program; Bombay Chooses Silverpop to Power its E-mail Solutions

Business Wire, Oct 21, 2002

Business Editors/High Tech Writers

ATLANTA--(BUSINESS WIRE)--Oct. 21, 2002

Silverpop, a provider of e-mail marketing and customer communication solutions, and The Bombay Company (Nasdaq: BBA), a specialty retailer that markets classic and traditional furniture, prints, and accessories, announced today the successful launch of Bombay's new e-mail program.

The Bombay Company, which operates over 420 retail stores in the U.S. and Canada, is seeing solid growth in online sales as part of an expanded multi-channel retailing strategy. Silverpop's solution was a solid fit with Bombay's growing e-commerce operations. Using Silverpop, Bombay was able to quickly and easily design and execute e-mail campaigns to drive sales and increase awareness for the new e-commerce program. Additionally, Bombay intends to fully integrate its e-mail lists and tracking data with the new e-commerce Website later this year.

"Bombay is a great example of a company that has taken full advantage of the interactive marketing medium," said Bill Nussey, CEO of Silverpop. "As a retail company with a strong presence online, e-mail is a logical step in building customer relationships and driving sales. With Silverpop, Bombay was able to increase its list size, define and execute its e-mail strategy and demonstrate tangible results rapidly."

The Bombay Company uses Silverpop's Dynamic Messaging 3.0 software to create, track and send e-mail campaigns in a matter of minutes. In addition to Silverpop's technology, Bombay utilizes Silverpop's Client Services offerings including e-mail append solutions. Through Silverpop's strategically targeted solutions, Bombay has doubled its in-house e-mail marketing list.

"Silverpop was a key missing piece of our e-commerce operations," said Matt Corey, vice president of e-commerce for The Bombay Company. "Their software made the creation and distribution of e-mail campaigns a staple component of our sales and marketing strategy, and their Client Services group helped us every step of the way. Our open rates and click-through rates have improved substantially, and based on our success to date we'll continue to expand this program with Silverpop."

Bombay saw rapid results with the Silverpop solution, including initial sends garnering 40 percent open rates with 16 percent click-through rates. Additionally, Silverpop Client Services group plans to help increase Bombay's e-mail marketing list by more than 500 percent its original size through e-mail append services.

About The Bombay Company

The Bombay Company, Inc. designs, sources and markets a unique line of home accessories, wall decor and furniture through 427 retail outlets, specialty catalogs and the Internet in the U.S. and internationally.

About Silverpop

Silverpop provides enterprise-class e-mail marketing software and service solutions specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop has added more than 45 enterprise and agency customers in 2002 alone, including a number of Fortune 100 corporations. Silverpop is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting www.silverpop.com.