Ripe Records Teams Up With Loggins Promotions and Other Music Industry Leaders to Launch Jaimie Lee's Record Entitled "How Do I Know"

Business Wire, Oct 29, 2002

Business/Entertainment Editors

SAN DIEGO--(BUSINESS WIRE)--Oct. 29, 2002

Ripe Records (Eripe Inc.), a Southern California recording label, along with Loggins Promotions, is excited to announce the debut of 13-year-old Jaimie Lee's album, entitled "How Do I Know."

Listen for the sure to be # 1 hit single "Dance With Me" available on store shelves and radio airwaves Nov. 15, 2002.

Jaimie Lee has charisma, talent and her music can be a positive message to young women. The album has several hit singles that have already received "Four Stars" while polling radio and record promoters from R & R, Billboard and FM Quarterbacks.

"This girl is amazing at 12, I can't imagine what she will look and sound like at 16," Ken Blaustein, Warner Brothers Records stated.

Jaimie Lee's debut album is sure to reach its first target audience of young girls between the ages of 8 through 14, and then spread throughout the pop world.

Collaborations

Ripe Records has strategically selected conventional record connections to gain awareness and play of Jaimie Lee's album in all markets. Ripe is working with Loggins Promotions to Quarterback FM radio and target the pop radio circuit including music trades like R & R. Additionally, Ripe is working with Street Pace's -- Joey Quarrels and Company to target the Urban and Rhythmic Radio and independent retail chains and radio and sales tracking publications including Billboard Magazine. As well, Ray Kennedy of Selecto Hits will target the Urban Secondary Radio and the DJ Pools worldwide. These professionals have worked with artist including Madonna, Elton John, Mariah Carey and Mary J Blige to name a few.

Joey Quarrels from Street Pace said, for Jaimie Lee's age, "I haven't seen a voice and songs this good since Michael Jackson."

Future Of the Label

Ripe Records is confident of the success potential for Jaimie Lee and has signed her to a seven year exclusive contract. As for growth, Ripe feels utilizing the Internet is the key to success. Ripe, with its Cool Deal project, allows new artist like Jaimie Lee to upload their profiles, pictures, band tour dates and music for MP3 download. After Internet users continuously upload music for an artist, Ripe will consider signing the artists to recording contracts.

"We believe the Cool Deal project will provide greater access for new artists to gain entry into the $40 billion music market place," explained Michael Alvarez, producer and CEO of Ripe Records.

For more information about Jaimie Lee and Ripe Records, visit their Web sites http://www.riperecords.com and http://www.jaimielee.com.

Send correspondence and demos to:

Ripe Records, Eripe Inc.

2514 Jamacha Rd. Suite 50245

Rancho San Diego, CA 92019