ADVAL Communications and SoundBite Partner to Offer Unparalleled Interactive Voice Messaging Solutions

Business Wire, Oct 29, 2002

Business/Technology Editors

BURLINGTON, Mass. & SOUTHFIELD, Mich.--(BUSINESS WIRE)--Oct. 29, 2002

New Offering Brings Interactivity Capabilities to ADVAL's Document

Messaging Services

ADVAL Communications, Inc., one of the fastest growing providers of enhanced messaging and communications services, and SoundBite Communications, the leader in Interactive Voice Messaging technologies, announced today a strategic partnership. Together, they will provide clients with superior interactive voice technologies that will increase the effectiveness and value of their messaging expenditures. Effective immediately, ADVAL will resell SoundBite's services as Interactive VoiceConnex, and SoundBite will make ADVAL's document messaging services available to its clients.

ADVAL is an industry leader providing mission critical communications services that satisfy a wide range of information distribution needs. ADVAL's document service is a high-volume, message independent, scalable, "one-way" messaging technology. This partnership will leverage both companies' technology, which now provides interactive or "two-way" communications that enhance ADVAL's document messaging services while giving SoundBite's clients access to ADVAL's document delivery services.

"ADVAL is always pursuing solutions for new and emerging applications in Interactive Voice Messaging," says Thomas Skoblicki, ADVAL National Sales Manager. "SoundBite is the leader in this field and this partnership will deepen our company's communications suite."

"Our partnership will further enhance both companies' leadership roles and add tremendous value to clients," said John McDonough, President and CEO of SoundBite Communications, Inc. "The return on investment that comes with interactive messaging is simply too significant to ignore in today's economy."

SoundBite's technology offers customers the convenience of being able to complete a transaction by simply speaking a word or pressing a key. Message recipients can answer questions, provide information (such as credit card numbers or email addresses), be connected to a live operator or be guided to take another action. SoundBite's comprehensive interactive options and calling features are designed to drive the highest response to the message. A "SoundBite" is concise, consistent and professional, and it puts the recipient in control. It combines the personal qualities of the human voice with the "one-to-many" and interactive capabilities similar to e-mail, and turns every phone into an interactive group communication tool.

Interactive Voice Messaging applications are driven by direct response needs. Some examples include transaction processing, subscription/membership renewal, past due reminders with a direct connect to pay, surveys, polling, fundraising, customer service, conference/event reminders, etc.

About SoundBite Communications

SoundBite is a voice communications services company that enables businesses to deliver personal, interactive telephone messages simultaneously to thousands of their existing customers. Companies using SoundBite interactive voice messaging service are consistently realizing an immediate return on their investment with higher response rates at lower costs. Headquartered in Burlington, Massachusetts, SoundBite Communications can be reached at 781-273-3360 or on the Internet at www.soundbite.com.

About ADVAL

ADVAL is one of the leading electronic document (fax and e-mail) transmission service companies in the United States. ADVAL services include Fax Broadcast, E-mail Broadcast, E-Messaging Campaigns and Point-to-Point CRM applications. ADVAL's unique MessageConnex Web site allows online provisioning, launching, monitoring and tracking of customer campaigns. ADVAL's Connex XML Application Programming Interface (API) allows developers to quickly and easily integrate legacy software applications or hardware platforms. ADVAL serves a wide range of customers primarily in the Association, Automotive, Financial, Publishing and Travel markets. ADVAL operates fault-tolerant computer-based platforms with multi-layer redundancy and backup facilities. ADVAL has sales offices in Boston, Detroit, Ft. Lauderdale, Los Angeles, New York, Phoenix and Washington, D.C. Corporate Headquarters are in Southfield, Michigan.

For additional information, please contact ADVAL Communications, Inc. 200 Galleria Officentre, Suite 115, Southfield, MI 48034.

Toll-Free: 1-800-905-7795; Tel: 1-248-204-5500; Fax: 1-248-204-5501; E-mail: sales@adval.com; Web Site: www.adval.com