Feld Entertainment, Inc., Names Julie Robertson Senior Vice President, Marketing

Business Wire, Oct 30, 2002

Business Editors

VIENNA, Va.--(BUSINESS WIRE)--Oct. 30, 2002

Feld Entertainment, Inc., producers of Ringling Bros. and Barnum & Bailey, Disney On Ice(SM), and Siegfried and Roy at the Mirage in Las Vegas, announced today that former soft drink, MasterCard and Burger King executive Julie Robertson has been named Senior Vice President, Marketing. Her primary responsibilities are developing and implementing long- and short-term marketing and advertising programs for the company's brands, planning product life cycles and developing sponsorship and licensed product strategies.

All creative activities promoting the company's shows, including public relations, advertising, relationship marketing and web site development, fall under Robertson's direction. Her team will focus on bolstering Feld Entertainment's brand marketing approach and continuing to build its core Ringling Bros. and Disney On Ice brands, two of the best-loved and longest-lived brands in live entertainment. The 23rd Disney On Ice production opened in September 2002, and the all-new 133rd Edition of Ringling Bros. will be launched in January 2003.

Kenneth Feld, Chief Executive Officer of Feld Entertainment, said, "Julie is a tremendous addition to the Feld Entertainment team, and she will continue to strengthen our brand marketing efforts that have proven so successful in recent years. We produce and market the premier franchises in live family entertainment, and I am looking to Julie to show more and more people the joys and wonders of our magnificent shows."

"Because of my personal passion for live entertainment, the opportunity to help bring these spectacular productions to today's families is really exciting. I know that going to high-quality shows like Ringling Bros. and Disney On Ice is one of the best ways for families to spend time together, and I am delighted to be a part of that experience," said Robertson.

Robertson comes to Feld Entertainment from the Creative Marketing Group, where she built a collaborative consulting group to market consumer products. She has also held marketing positions with the Burger King Corporation, MasterCard International, Turner Broadcasting and The Dr Pepper/7Up Company. Robertson holds a BBA from the University of Oklahoma.

Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories, with 25 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in 47 countries and on six continents to date.