Temerlin McClain Extends Commitment To Bluestreak; Contract Renewed; Ion Becomes Ad Server of Choice for Additional Year

Business Wire, Oct 7, 2002

Business Editors/High-Tech Writers

NEWPORT, R.I.--(BUSINESS WIRE)--Oct. 7, 2002

Bluestreak, a leading online marketing company, today announced that Temerlin McClain, one of the largest full-service ad agencies in the US Southwest, has continued support for Bluestreak's Ion Ad Server by signing on to an additional year of technology and services. High profile clients of Temerlin McClain whose campaigns are served by Bluestreak technology include American Airlines, Texas Instruments and Texas Tourism.

"We've reviewed competitive products and believe Bluestreak is very easy to use," said James Hering, Senior Vice President and Director, Interactive Marketing Resource Group, Temerlin McClain. "And beyond the technology, in the fast-paced deadline-oriented world of online advertising, having a vendor that consistently delivers the utmost in customer service is critical. Bluestreak has proven itself to be a true partner in the success of our clients' online campaigns."

"We are proud to continue to work with Temerlin McClain," said Gavin Finn, Bluestreak COO. "They are experts at understanding how to drive results for their customers through online advertising."

The Ion Server is the only real time platform for the management, delivery, and optimization of online advertising. Built to deliver rich media as easily as other ad formats, the Ion system is robust and infinitely scalable.

About Bluestreak

Bluestreak is an eMarketing technology and services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform and powerful third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs, Bluestreak is the only company that links web media directly to email marketing databases.

Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today --such as video ads and direct response units -- can be attributed to Bluestreak's early innovations.

Headquartered in Newport, RI with offices in San Francisco, Dallas, New York, and London, more information on Bluestreak can be found at www.bluestreak.com

About Temerlin McClain

Founded in 1934, Temerlin McClain is one of the largest agency resources in the United States and has offices in Dallas, Houston, Austin, New Orleans and Toronto. Temerlin McClain is an independently managed subsidiary of McCann-Erickson WorldGroup, a part of the Interpublic Group, the largest advertising, marketing and communications resource in the world. Clients include, Adams Golf, American Airlines, Bell Helicopter, Mothers Against Drunk Driving (MADD), Nationwide Insurance, Nortel Networks, Rich's/Lazarus/Goldsmith's Department Stores, Subaru of America, Texas Department of Tourism, Texas Instruments, Toshiba Computer Systems Group and Williams Communications.