Business Services Industry

America Online's `First Read' offers Members Unique Investment Strategy With Exclusive Sneak Peek At Rich Dad's Prophecy

Business Wire, Oct 8, 2002

Business Editors & High Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Oct. 8, 2002

AOL's Personal Finance Channel Is the Place To Get the Scoop on

the Latest Rich Dad Book and Chat with Popular Investment Strategist

Robert Kiyosaki

Looking for an alternate way to invest and save? America Online, Inc., the world's leading interactive services company, today announced an exclusive agreement with Warner Books' Rich Dad offering AOL members advance access to the latest Rich Dad book, Rich Dad's Prophecy, as well as chats and commentary from author Robert Kiyosaki.

AOL's Personal Finance Channel will feature an exclusive first-look at Rich Dad's Prophecy, with two excerpts from Rich Dad's Prophecy available only to AOL members before publication. In addition to the exclusive book excerpts, author Robert Kiyosaki will also be available to chat online with AOL members on Wednesday, October 9 at 8:00 pm ET, the day of the book's publication. An AOL message board on Rich Dads will also be created, with the Rich Dad team personally providing answers to members' posted questions.

Rich Dad's Prophecy is the latest entry in Robert T. Kiyosaki and co-author Sharon L. Lechter's phenomenally popular Rich Dad series, which offers a unique perspective on investing and saving for the future. Kiyosaki and Lechter provide a detailed financial plan to help people prepare for the worst and start planning now.

First Read(TM) is a new feature offering AOL members the exclusive opportunity to preview upcoming books by leading authors. AOL kicked off First Read by offering its more than 35 million members a sneak peek at the first chapter of Lemony Snicket's much-anticipated book, "The Carnivorous Carnival," which isn't due out in bookstores until late October.

"AOL Personal Finance has always been dedicated to providing our members with exclusive and unique content to help them make financial decisions." said Marc Frons, Vice President of AOL Personal Finance. "The introduction of 'First Read' and our sneak peek into Rich Dad's Prophecy and it's valuable investment strategy is the latest step towards that goal."

About the Rich Dad Series

Rich Dad's Prophecy is the sixth book in Warner Business Books' bestselling Rich Dad series. It will be released on October 9. The other books in the series are Rich Dad, Poor Dad, Rich Dad's Cashflow Quadrant , Rich Dad's Guide to Investing, Rich Dad's Retire Young Retire Rich and Rich Dad's Rich Kid, Smart Kid.

About Warner Books

Warner Books, a unit of the AOL Time Warner Book group, is a unit of AOL Time Warner (NYSE: AOL) whose industry-wide leading businesses include interactive services, cable systems, publishing, music, cable networks, and filmed entertainment.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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