Verbatim Launches Multi-Colored DVD+R Disc in Ultra-durable, Color-matched Super Jewel Box; Ideal for Giving Home Videos a Professional Look

Business Wire, Sept 10, 2002

Business Editors/High-Tech Writers

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sept. 10, 2002

Inspired by the success of its colorful CD-Rs, Verbatim(R) Corporation announced today 5-pack multi-colored DVD R discs in color-matched DVD Super Jewel Box(R) cases. The 4.7GB DataLifePlus(R) DVD R discs and DVD video-sized jewel boxes are produced in five vibrant colors -- red, blue, yellow, green, and purple. Verbatim also announced 10-pack Super Jewel Box CD/DVD storage cases with two jewel boxes of each color.

Like Verbatim's standard write-once DVD R discs, the new multi-colored discs are certified for 2.4x recording speed and can be played back by the vast majority of DVD-ROM drives and DVD video players in use today. The new DVD R discs also feature the same patented Super Azo dye recording layer and scratch-resistant protective coating plus support for lossless linking and the Mount Ranier specification.

Designed to fit easily in most DVD video racks, the color-matched Super Jewel Box measures 7.5" x 5.6" x 0.4" -- the same height as a VHS cassette and the same thin profile as a standard jewel case. The Verbatim Super Jewel Box is manufactured with a crystal-clear polystyrene material that is much more durable than a standard jewel case. The hinges and clasp are also stronger. Although vibrantly colored, the transparent cases provide clear visibility of all four spines, allowing users to easily read the DVD label without opening the case.

"Our new multi-colored DVD R discs will appeal to consumers who want their home videos to have a professional look when they share them and when they're displayed," said Tim Clatterbuck, Verbatim Director of Optical Storage Marketing. "The vibrant colors are also functional because they can be used to color-code home videos by subject."

Verbatim's new multi-colored DVD R discs will also appeal to businesses that want to distribute promotional DVDs that are ultra-durable and stand out from other videos. Businesses and consumers who want to standardize the look of their video collection with the Super Jewel Box storage cases or organize them by color can purchase additional Super Jewel Box cases in 10-packs.

Verbatim and its parent company, Mitsubishi(R) Chemical Company (MCC), are original members of the DVD RW Alliance that developed the DVD RW format. Verbatim was the first to offer DVD RW technology in both the ReWriteable and Write-Once formats and is the first to offer multi-colored DVD R media.

Pricing, Availability

Available through authorized resellers and the Verbatim web site, the 5-pack DataLifePlus multi-colored DVD R media have a street price of about $24.99. The 10-pack Super Jewel Box CD/DVD storage cases have a street price of $9.99. Verbatim offers insert card templates for the Super Jewel Box storage cases on its website, www.verbatim.com.

About Verbatim

Verbatim Corporation, a Mitsubishi(R) Chemical Company, is currently the only firm in the world that designs, develops and manufactures high-performance, high-quality CD-Recordable, CD-ReWriteable, DVD-Recordable and ReWritable DVD media products, and a complete family of 3.5-inch and 5.25-inch MO media, as well as magnetic media and imaging products. For complete information on Verbatim's new DVD media contact Verbatim at 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188, FAX (704) 547-6609; or visit the company's web site at www.verbatim.com.

Note to Editors: Verbatim and DataLifePlus are registered trademarks of Verbatim Corporation. Super Jewel Box is a registered trademark of Business Development Europe. Other company and product names contained herein are trademarks of their respective companies. Specifications subject to change without notice.