PacSun Partners With DreamWorks Records for Lifehouse Sweepstakes; Includes In-Store Free Gift With Purchase of O'Neill Clothing

Business Wire, Sept 12, 2002

Business Editors

ANAHEIM, Calif.--(BUSINESS WIRE)--Sept. 12, 2002

Pacific Sunwear of California Inc. (Nasdaq:PSUN) and DreamWorks Records are offering one lucky winner and a guest the opportunity to enter for a chance to win a rock 'n' roll trip of a lifetime in their Lifehouse Sweepstakes.

The grand prize winner will receive a trip for two to a major city of their choice to meet the members of the double-platinum band Lifehouse and then see them live in concert. The winner will also receive an apparel and accessories prize package courtesy of O'Neill Clothing.

The sweepstakes runs through Sept. 22 in all PacSun stores and continues through the month of October on the PacSun Web site. Signage in all stores instructs consumers to enter the contest online at www.pacsun.com.

The Lifehouse Sweepstakes will also be promoted on America Online at AOL Keyword: Lifehouse and across AOL Music's leading online music properties.

Concurrent with the Lifehouse sweepstakes, PacSun stores are featuring a free gift promotion with PacSun vendor O'Neill. Shoppers who make an O'Neill purchase in stores will receive a free Lifehouse locker poster while supplies last.

The grand prize is a three-day/two-night trip for two to one of five major U.S. cities to meet the band live in person and see them in concert. The grand prize winner will also take home an O'Neill prize pack that includes a backpack, sweatshirt, shorts, T-shirts and other apparel and accessories valued at $500, plus Lifehouse CDs and merchandise.

"Music is an important part of our customers' lives and Lifehouse is an extremely successful band that is relevant to the PacSun demographic," said Tim Harmon, president and chief merchandising officer for PacSun.

"The pairing of Lifehouse with PacSun provides enormous exposure for our stores and Web site, while at the same time delivering significant excitement and a very cool prize to one of our customers," he added.

Dyana Kass, director of marketing at DreamWorks Records noted: "We are always looking for new and exciting ways to expose our artists to their target audience. PacSun stores are a great exposure venue for Lifehouse and this sweepstakes. Lifehouse's new album, 'Stanley Climbfall,' will arrive in stores September 17th.

"This sweepstakes provides us with pre-launch exposure for the album and continued exposure after the release, both in PacSun stores and on the PacSun Web site. We couldn't ask for a more targeted audience then the PacSun shopper."

In addition to the two weeks of exposure in PacSun stores and six weeks of promotion on PacSun.com, the Lifehouse Sweepstakes will be promoted online by AOL Music, O'Neill and through PacSun's 3,000-plus affiliate Web sites.

About Pacific Sunwear

Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of Aug. 31, 2002, the company operated 603 PacSun stores, 71 PacSun outlet stores and 108 d.e.m.o. stores for a total of 782 stores in 48 states and Puerto Rico. PacSun's Web site address is www.pacsun.com.

About DreamWorks Records

Steven Spielberg, Jeffrey Katzenberg and David Geffen launched DreamWorks SKG in October 1994. Their vision was to create an artist-friendly studio to develop, produce and distribute superior film and music entertainment that would inspire and delight audiences worldwide.

DreamWorks SKG is now a leading producer of live-action motion pictures, animated feature films, network syndicated and cable television programming, home video and DVD entertainment and consumer products. DreamWorks Records' roster includes such artists as Nelly Furtado, Jimmy Eat World and Papa Roach.

About AOL Music

AOL Music, a division of America Online Inc., reaches the largest audience of online music fans in the world through a rich array of programming products and services that make it easy to discover, experience, listen to and buy music online.

AOL Music's leading offerings include the number one Internet music destination, AOL's Music Channel; premier online radio products, Radio@AOL and Radio@Netscape powered by Spinner; the most popular audio jukebox player, Winamp, and Webcaster directory, SHOUTcast.

AOL Music programming, products and services are available throughout the AOL Service, AOL High Speed Broadband Service, and AOL's family of Web brands, including Netscape, CompuServe, AIM and ICQ.

About Lifehouse

Based in Los Angeles, Lifehouse is singer-songwriter-guitarist Jason Wade, bassist Sergio Andrade and drummer Rick Woolstenhulme. "Hanging By A Moment," the first radio track from Lifehouse's double-platinum debut album, "No Name Face," became a #1 hit on Billboard's Modern Rock Tracks chart just 10 weeks after the disc was released (on Oct. 31, 2000, by DreamWorks Records).

The song subsequently climbed to the #2 spot of the Hot 100 and the top 10 of the Mainstream Rock Tracks list, with the album rising to #6 on Billboard's Top 200. In the fall of 2001, "Hanging By A Moment" was deemed the "Most Spun Song Of The Year" by Broadcast Data Systems.