Axonom Announces New CRM Financial Wealth Management System for Microsoft CRM

Business Wire, Sept 12, 2002

Business Editors & High-Tech Writers

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 12, 2002

Mid-Tier Financial Services Firms Empowered to Increase Sales,

Improve Customer Service and Cut Costs

Axonom Inc., a leading provider of Microsoft and Outlook-centric CRM solutions, today announced the forthcoming release of Powertrak(TM) Financial Wealth Management V6.0 for the financial services industry. Developed to operate on top of the upcoming Microsoft CRM(R) platform, Powertrak Wealth Management is part of the Powertrak V6.0 product suite and is the first of three industry solutions that will marry the proven Worldtrak(R) product line with Microsoft's new offering to provide robust CRM solutions.

Scheduled to ship simultaneously with Microsoft CRM, Powertrak Wealth Management V6.0 features comprehensive native support for Microsoft Outlook, Microsoft Web technologies and Microsoft .NET. Delivered with a suite of integration and workflow tools, the system integrates with back-office systems via XML and is the industry's first global solution built for rapid and easy deployment.

Powertrak Wealth Management includes industry-specific functionality and built-in marketing and customer service best practices designed to meet the account management, business development and industry compliance needs of investment specialists, brokers and retail financial planners. With Powertrak Wealth Management, retail financial services firms now have more options, flexibility and control in developing and marketing financial plans, products, renewals and growth solutions that both meet their clients' needs and drive new revenue to the firm.

Powertrak Wealth Management allows businesses to manage complex personal and business accounts and build long-term, advice-driven client relationships while delivering superior customer experiences. Because users can more easily handle major acquisitions and unique investments, such as businesses, corporate properties and wholesale instruments, and have ready access to products and time-sensitive information, businesses can recommend products and provide a level of service that meets the individual needs of the customer in these difficult economic times.

Powertrak Wealth Management allows users to manage all customer interactions through easy-to-use Microsoft desktop tools. Users can further increase personal productivity by consolidating portfolio, account and service views and by proactively queuing and managing renewals, key portfolio dates and notifications. In addition, users can monitor securities and SEC compliance, as well as rank, categorize and market to customers by profitability.

"The Worldtrak product line has always provided MS Outlook and web-based customer interaction tools for financial services professionals," said Clark Dircz, Chief Executive Officer of Axonom. "Because Powertrak Wealth Management was developed based on user surveys and customer feedback, the system introduces enhanced functionality for increased productivity, targeted marketing, portfolio management, renewal handling and other activities specific to retail financial services. Even though Microsoft CRM has yet to ship, we are already seeing great demand for this solution from both our customers and the Microsoft Business Solutions channel. Our extended Microsoft CRM solutions are really becoming a new CRM category for companies that want to leverage their investment in Microsoft technology - we are in essence building solutions that are the equivalent of a CRM telephone."

"Building out from the Microsoft CRM platform and Microsoft Outlook provides companies with a safe, simple to use and familiar access point," added Mike Belongie, Senior Vice President with Axonom. "With projects now coming through field Beta on the new platform, we are already seeing quick results and promising ROI. The combination of the new Microsoft offerings and Worldtrak vertical modules provides a safe and robust path to achieve complete CRM solutions. We will work closely with Worldtrak's broad group of partners, including the Microsoft Business Solutions Group channel, to offer compelling, high ROI solutions to a broad group of Microsoft customers."

The new Powertrak V6.0 product line delivers all of the functionality of the award-winning Worldtrak product series running within the Microsoft platform while taking advantage of the lower costs and easy maintenance inherent in Microsoft CRM and .NET. Powertrak V6.0 will include nine modules and three vertical solutions that meet the needs of the wealth management, non-profit management and high-tech manufacturing industries. Each industry solution supports active workflow and implementation procedures that follow proven best practices and support a controlled, phased implementation approach, allowing businesses to quickly grow and extend customer relationships while containing costs and increasing return on investment.

Powertrak V6.0 will provide integration into Microsoft Business Solutions accounting, as well as numerous legacy and back-office systems. Key features include Office XP style interfaces and navigation, the ability to view and manage complex personal and business relationships, the availability of hosted solutions for all functions, and support for .NET and ASPx.