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SONICblue to Launch Innovative Rio S10 and S30S Portable Digital Music Players; Players Represent First Phase of Rio's Groundbreaking New Sport and Flash Lines
Business Wire, Sept 16, 2002
Business Editors/High-Tech Writers
SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 16, 2002
SONICblue(TM) Incorporated (Nasdaq:SBLU), makers of the number one best-selling brand of portable MP3 players*, today unveiled the first players in Rio's new line of portable digital music players, the Rio(R) S10 and S30S sport player. Building on SONICblue's award-winning line of digital music players, the S10 and S30S bring users powerful memory and features, with sleek new designs.
The S10 is the next generation of Rio's portable music player line. It offers 64 MB of memory, giving users up to two hours of listening, and is upgradeable to 192 MB of storage. In addition to this sizeable memory, the Rio S10 comes loaded with useful features including a large backlit screen, a clock and stopwatch, a useful carrying case and an impressive battery life of up to 35 hours.
Targeted toward the sports enthusiast, the S30S is lightweight and durable and built to withstand the rigors of an extreme workout. The player also offers 64 MB of memory, upgradeable to 192 MB of storage, a large back lit screen, a clock and stopwatch. In addition, the S30S also offers an integrated FM tuner, and an adjustable armband.
"The S10 and S30S will strengthen SONICblue's position as the market leader in portable compressed music devices," said Ed Brachocki, vice president of product marketing audio and video products, SONICblue. "These new Rio products use the latest technologies to provide consumers demonstrable benefits -- great sound, smaller size, dramatically longer battery life, easier to use software -- in attractive styles at popular prices."
Both players support MP3 and WMA formats and, as with all of SONICblue's Rio players, the S10 and S30S are compatible with both PC and Mac computers and ship with customized software for each platform.
Rio S10 Pricing, Availability and Features
The new Rio S10 ($129.99 MSRP) player will be available soon on SONICblue's eStore (www.sonicblue.com) and in retail outlets throughout North America. Key features of the Rio S10 include:
-- 64 MB of built in memory holds up to two hours of your favorite music. -- Upgradeable memory allows users to increase the memory to 192 MB simply by adding a standard MMC memory card (available separately). -- Supports MP3 and Windows Media (WMA) giving users the freedom to choose the music quality and playtime that they desire. -- Clock and stopwatch -- Up to 35-Hour Battery Life on one AA alkaline battery. -- No Moving Parts the S10 does not skip, making it perfect for the toughest workouts. -- Large, Backlit Display gives a clear display of your music and the player's many options. -- Carrying Case allows users to view the LCD and access all of the player controls. The carry case also features a belt clip. -- Adjustable EQ, repeat and shuffle play modes delivers all the features you expect in a top of the line portable music player. -- Rio Music Manager Software makes transferring files to the Rio S10 easier than ever. -- Audio Management Software bundles audio management software for the PC and Mac. With this simple software, you can organize your music and rip your CD collection. -- Software Upgrades allow users to download software upgrades to support future digital audio formats and keep your Rio S10 up to date.
Rio S30S Pricing, Availability and Features
The new Rio S30S ($149.99 MSRP) player will be available soon on SONICblue's eStore (www.sonicblue.com) and in retail outlets all over North America. Key features of the Rio S30S include:
-- 64 MB of built in memory holds up to two hours of your
favorite music.
-- Upgradeable memory allows users to increase the memory up to
192 MB simply by adding a standard MMC memory card (available
separately).
-- Supports MP3 and Windows Media (WMA) giving users the freedom
to choose the music quality and playtime that they desire.
-- Clock and stopwatch allows users to time their workouts.
-- Up to 15-Hour Battery Life on one AAA alkaline battery.
-- Adjustable Armband allows users to easily attach the S30S to
their arm.
-- No Moving Parts the S30S does not skip, making it perfect for
the toughest workouts.
-- Integrated FM Tuner allows users to tune into their favorite
FM radio stations.
-- Large, Backlit Display gives a clear display of your music and
the player's many options.
-- Carrying Case allows users to view the LCD and access all of
the player controls. The carry case also features a belt clip.
-- Adjustable EQ, repeat and shuffle play modes delivers all the
features you expect in a top of the line portable music
player.
-- Rio Music Manager Software makes transferring files to the Rio
S30S easier than ever.
-- Audio Management Software bundles audio management software
for the PC and Mac. With this simple software, users can
organize their music and rip their CD collection.
-- Software Upgrades allow users to download software upgrades to
support future digital audio formats and keep their Rio S30S
up to date.
*Based on NPDTechworld (CHN917 & CHN915P) for unit volumes sold at US retail of mp3 enabled portable audio players (aggregate of flash, hard disk driver and CD units) for Rio and psa-play branded products in calendar years ended 2000 & 2001.
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