Nintendo Europe Gets Into the Game With ATG; ATG and Blast Radius Help Nintendo Localize and Enhance Brand Equity Across European Web Properties

Business Wire, Sept 18, 2002

Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 18, 2002

ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online CRM applications for commerce, portals and relationship management, today announced that Nintendo of Europe has leveraged ATG to deliver a unified Web site, developed by Blast Radius, featuring personalized and localized sites for the company's pan-European Web properties. Utilizing the ATG Relationship Management Platform for the sites, Nintendo of Europe is now able to better manage and evaluate pan-European customer loyalty and Web-based marketing initiatives, while maintaining and enhancing equity for the Nintendo brand across the region.

The new site, www.nintendo-europe.com, serves as the hub where customers can access the latest Nintendo game reports, news, tips, tricks and screenshots, Nintendo GameCube and Game Boy Advance, as well as join online community forums for the latest gaming strategies.

"We had several European Web sites which needed to be unified from a strategic point of view and two important markets which were as yet uncovered," said Marko Hein, European Product Manager of Nintendo of Europe. "Selecting ATG was the best choice and resulted in Nintendo now having a single, unified platform for consolidating our European Web properties. The launch of the new site is helping us to better serve our customers and encourage their loyalty to the Nintendo brand."

Speed of implementation also was a critical success factor for the site launch. The flexibility of the ATG Relationship Management Platform enabled Blast Radius to easily integrate the new sites it built with existing systems, lowering the cost and time of deploying the sites. Blast Radius' Amsterdam office led the implementation and development of the pan-European project. Blast Radius is an ATG value added reseller and system integrator that delivers high-impact solutions for automating marketing, sales and customer service.

"ATG's Relationship Management platform provides unified development, while enabling local experts to tailor campaigns and manage programs for maximum results," said Hein. "The capabilities of the platform and the high-performance Web site will help position Nintendo as the gaming brand across Europe, while providing a manageable and cost-effective solution for strengthening the company's customer relationships."

About ATG

ATG (Art Technology Group, Inc.) is a leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry's most popular application servers, ATG solutions for commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.

Today, ATG has delivered solutions to blue-chip companies worldwide, including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo and government organizations including the United States Army and the USDA. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.

About Nintendo

Nintendo Co., Ltd. of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 1.6 billion video games worldwide, created such industry icons as Mario(R) and Donkey Kong(R) and launched franchises like The Legend of Zelda(R) and Pokemon(R). Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance and Game Boy - the world's best-selling video game system which has sold over 130 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

(c) 2002, Art Technology Group, Inc.

ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful or significantly enhance the user's Internet experience or handle user volume; that Nintendo will not continue to use the products; that the customer's online business will not continue to increase; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.