Talisma Receives CRM Excellence Award from Technology Marketing Corporation; Award Follows Several Other Recent Leading Industry Awards

Business Wire, Sept 19, 2002

Business Editors, Technology Writers

SEATTLE--(BUSINESS WIRE)--Sept. 19, 2002

Talisma Corporation, a leader in the customer relationship management (CRM) solutions industry, was honored recently with the CRM Excellence award from Technology Marketing Corporation (TMC), publisher of Customer Inter@ction Solutions Magazine.

This award follows a string of other leading industry awards.

TMCs CRM Excellence Award

"The CRM Excellence award is designed to honor companies with innovative products that have furthered CRM," stated Rich Tehrani, president and group editor-in-chief of TMC. According to TMC, the selection criteria for the award was based not only on innovation, but also on products that will improve customer service and lead to a bottom line ROI that even the most cost-cutting and stringent CFO will be hard-pressed to ignore. "We are pleased to award Talisma our highest honor in recognizing their exemplary contribution to the industry," Rich added. Talisma was chosen by TMCs staff of engineers who acquire, install, evaluate and relay the advantages and pitfalls of the latest hardware and software in various high tech markets.

Talisma's Other Recent Awards

-- Pradeep Singh, Founder and CEO of Talisma, was named Ernst & Young's Northwest Entrepreneur Of The Year in the Software Technology category. The award ceremonies honor the most successful and innovative entrepreneurs in the region and award recipients are eligible for National Entrepreneur Of The Year awards in November 2002.

-- Talisma was selected in UPSIDE Magazine's 2002 Hot 100 list. Talisma was selected above hundreds of other companies in a broad range of technology market segments.

-- Talisma was recently awarded Siliconindia Magazine's si100, the most anticipated and most widely circulated annual listing of the top 100 technology companies in the U.S. founded and managed by Indians.

-- Talisma was also chosen for the Investor's Choice Award from the Washington Software Alliance (WSA) based on its investment attractiveness, future growth potential, management team and business plan strength.

What do the awards mean?

This widespread industry recognition further validates Talisma's capability to successfully deliver seamless applications to their wide variety of customers. Talisma is the only vendor to package people, process and technology to comprehensively address the CRM needs of enterprises. By leveraging the economies of efficiency with an accomplished India business model, which fundamentally changes the economics of providing great customer service, Talisma ensures affordable delivery with significant and rapid ROI.

About Talisma - www.talisma.com

Talisma Corporation is a provider of customer relationship management (CRM) solutions for service, sales and marketing allowing businesses to create a complete view of customer interactions and information across a company or organization. Talisma has a proven philosophy of rapid software deployment and use-based evolution, which has helped hundreds of companies create long-lasting and profitable customer relationships and produce rapid ROI.

Whether installed on site or hosted at an ASP, Talisma's CRM products and services are easy to deploy, extend, integrate, and scale. The company also provides extensive training and integration services and outsourced support services. Talisma's Outsourced Services provide skilled and knowledgeable people to support a company's need for 24x7 worldwide support, complimenting its full suite of product offerings.

Headquartered in Seattle, Talisma has more than 500 employees with offices in India, Europe, Asia and the U.S. The company has a rapidly growing list of more than 400 customers including Microsoft (MSFT), Dell (DELL), Real Networks (RNWK), Click2Learn (CLKS), Air Products (APD), United Business Media (UNEWY), Business 2.0, TechRepublic/CNET (CNET), Time Life Inc., MSNBC, Cooper Tires (GTB), The Red Cross, EMI, Mexicana Airlines, Tupperware (TUP), World Wrestling Entertainment (WWE) and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, Paul Maritz, SeaPoint Ventures, Cedar Grove Investments and The Carlyle Group.