ADVISORY/Best-Selling Author and SMU Cox School of Business Faculty Member Ellen Castro Shares Her Insight On the Three Cornerstones of Leadership

Business Wire, Sept 26, 2002

News/Assignment Editors

ADVISORY...for Tuesday (Oct. 8)

--(BUSINESS WIRE)

What: Ellen Castro shares her passion and decades of experience

with business leaders nationally and internationally everyday.

This time she wants to share some of that insight with

Dallas/IABC members and guests at a special October 8

professional development luncheon.

This is your chance to learn about the three cornerstones of

leadership: credibility, compassion, and community, and how

you can effectively execute them in your business.

Don't miss this opportunity to increase your leadership

skills, which will ultimately lead to greater success within

your organization.

When: Oct. 8, 2002, registration begins at 11: 15 a.m., lunch

begins at 11:30 a.m.

Cost: $25 for Dallas/IABC members with reservations; $30 for

non-members with reservations. There will be an additional $5

fee for walk-ins for this event, so please make a reservation.

Walk-ins will be permitted if space permits.

Where: Crowne Plaza North Dallas/Addison, 14315 Midway Road,

Dallas, Texas 75001. Call 972/980-8877 for directions.

To register: Reservations can be made with Stacey Rayburn via

email at dallasiabc@yahoo.com, or by phone at 972/754-3254.

Please make reservations by noon, Oct. 4. Any cancellations

must be received by 4 p.m., Oct. 4. Those who make

reservations but do not cancel prior to the deadline or do not

attend the luncheon will be billed.

About IABC: With more than 300 members, Dallas/IABC is the premier

professional association for writers, editors, marketing and

communication experts and entrepreneurs representing companies

large and small. Dallas/IABC assists local communicators

interested in expanding their knowledge base and in improving

skill sets for business communication.

As a 13,700-member not-for-profit association, IABC is a

learning community for professionals committed to improving

the effectiveness of organizations through strategic

communication. IABC members practice the disciplines of

corporate communication, employee/internal communication,

marketing communication, public relations/external

communication, media relations, community relations, public

affairs, investor relations, and government relations.

Dallas/IABC is one of 100 chapters in 58 countries.

For more information, visit our Web site at www.dallasiabc.com.