Zagat Launches First Pocket PC Application Expanding Mobile Access to Its World-Renowned Content

Business Wire, Sept 5, 2002

Business & Lifestyle Editors

NEW YORK--(BUSINESS WIRE)--Sept. 5, 2002

New Service Features Zagat Ratings and Reviews of 18,000 Restaurants

and 1,600 Nightspots in 30 Locales Worldwide

Zagat Survey, the leading provider of consumer survey-based dining, lodging and leisure information, today announced the availability of its ZAGAT TO GO wireless application on Microsoft(R)'s Pocket PC.

The new product was developed by Wireless Knowledge Inc., a subsidiary of QUALCOMM Incorporated (NASDAQ: QCOM), and a market leader in delivering enterprise grade strategic mobility solutions.

The ZAGAT TO GO Pocket PC application offers users unlimited access to Zagat's signature ratings and reviews of over 18,000 restaurants in 30 cities, as well as 1,600 nightlife destinations in New York, Los Angeles, San Francisco and New Orleans. Users can conduct restaurant and nightlife searches by neighborhood, cuisine, ratings and Zagat's "Top Lists."

"Zagat is committed to providing our content to our consumers wherever they are, and on whatever platform they choose," said Nina Zagat, co-Chair of Zagat Survey. "Wireless Knowledge is a valuable partner in the continued extension of our brand onto mobile applications."

"The ZAGAT TO GO application is a prime example of how media and entertainment companies such as Zagat can leverage mobility to extend their brand," said Eric Schultz, CEO of Wireless Knowledge, Inc. "The mobile version of ZAGAT TO GO on Pocket PC illustrates how companies can accomplish their goals through leading-edge solutions."

In addition to the ZAGAT TO GO application on Pocket PC, Zagat offers its content via Verizon's BREW-enabled handsets. In October, Zagat will release a new Palm OS application, also developed by Wireless Knowledge.

Zagat To Go on Pocket PC can be purchased for $29.95 at www.zagat.com.

About Zagat Survey

Zagat Survey is the world's leading provider of consumer survey-based dining, lodging and leisure information with over 200,000 surveyors. Zagat offers restaurant content in book form, on the Internet at www.zagat.com, on Palm Pilot OS, on mobile phones and on TV/radio, as well as guides covering hotels, nightlife, movies, shopping and a host of other entertainment resources. For more information, visit www.zagat.com.

About Wireless Knowledge

Wireless Knowledge, a QUALCOMM company, delivers strategic data mobility solutions that extend critical enterprise applications to today's highly fluid workforce. A strategic solution from Wireless Knowledge consists of a mix of consulting, professional services and applications that translate advanced wireless technologies into business value for customers. By delivering a mobile strategy based on a customer's specific business drivers, critical processes and existing applications, we enable organizations to drive profitability through reduced costs and increased productivity. For more information, please visit www.wirelessknowledge.com

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    CONTACT: Zagat Survey, New York
             GiGi Gordon, 212/404-6511
             ggordon@zagat.com
                    or
             Wireless Knowledge
             Ming Lim, 858/882-6412
             mlim@wirelessknowledge.com

    KEYWORD: NEW YORK CALIFORNIA LOUISIANA
    INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ENTERTAINMENT
FOODS/BEVERAGES INTERNET RESTAURANTS MARKETING AGREEMENTS PRODUCT
    SOURCE: Zagat Survey