CMP Media's EE Times Partners with Semico to Create Customized Semiconductor Research

Business Wire, Sept 6, 2002

Business Editors/High-Tech Writers

PHOENIX & MANHASSET, N.Y.--(BUSINESS WIRE)--Sept. 6, 2002

Semico Research and CMP Media's EE Times have announced a strategic partnership to develop and market exclusive research reports to engineers and technical managers.

The first reports will be distributed starting in October.

Under terms of the agreement, Semico will produce custom reports that define and forecast the internal designs of a large number of market driven hardware platforms, focusing on the semiconductor bill of materials and related issues which characterize each platform.

Based on input from EE Times' editorial staff, Semico will design, develop, edit, manufacture and distribute several versions of each report. Each version will be branded with the Semico logo(s) and trademark(s).

"This partnership is truly unique as it will serve the semiconductor industry's customer base on a broad and reliable basis," said Jan-Charles Fine, CEO of Semico. "As a result of both companies' market research feedback, we know that it will specifically meet the everyday working needs of design engineers and procurement professionals. We hope that it will be the standard reference source for designers the world over."

Paul Miller, EE Times publisher and VP/managing director of CMP's Electronics Group described the arrangement, saying, "Semico's solid industry reputation and our audience's insatiable need for strategic technical and market information makes this a great match. As part of our continual drive to add value to our audience, EE Times subscribers will be entitled to a significant discount on these reports."

Reports will be marketed to EE Times' print and online audiences and sold online via the EE Times Web site, www.eet.com.

About EE Times

EE Times (www.eet.com) is a technology and business newsweekly serving the information needs of 160,068 U.S. engineers and technical managers. Together with EE Times Asia, China and U.K. editions, EE Times print editions reach more than 250,000 electronics professionals worldwide.

EE Times.com, its regional online editions and specialized online communities, such as CommsDesign.com, EEdesign.com, Embedded.com, Planet Analog, Semiconductor Business News and The Work Circuit, average more than 6 million page views and reach more than 1 million unique visitors each month. CMP Media LLC, headquartered in Manhasset, publishes EE Times and the EE Times Network.

About CMP Media

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs.

Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences and custom publishing.

About Semico

Semico Research Corp. (www.semico.com) is the largest market and engineering research company in the world solely devoted to the semiconductor industry. The company's headquarters are in Phoenix, with consultants in Massachusetts, California, and Japan.

Semico was established in 1994 by semiconductor industry experts who believe that a new focus on semiconductor end-user applications and quality consulting fit the needs of the semiconductor industry.