Insignia Systems, Inc. Signs Agreement With The Kroger Co. Allowing All Divisions to Participate in the Insignia POPS Program

Business Wire, Sept 9, 2002

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 9, 2002

Insignia Systems, Inc. (Nasdaq:ISIG) announced today that it has signed a three-year corporate agreement with The Kroger Co. that allows all of the retailer's divisions to participate in the Insignia Point-Of-Purchase Services (POPS)(R) program.

Kroger is one of the nation's largest retail grocery chains, operating more than 2,400 supermarkets and multi-department stores in 32 states under approximately two dozen banners, including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's and Fry's Marketplace, Dillon, QFC and City Market. The POPS program at Kroger is currently in approximately 581 stores, including Fred Meyer, Kroger's Michigan division, Kroger's Mid-Atlantic division, QFC and Smith's. This agreement will potentially add more than 1,800 stores to the POPS network, bringing the entire POPS network of chain retail supermarkets and drug stores to over 12,000.

"We are extremely excited about this opportunity to expand our relationship with Kroger," stated Scott Drill, President and CEO, Insignia Systems, Inc. "Kroger has been a valued partner for many years and has been instrumental in helping us develop the POPS program since its earliest stages in 1996. The opportunity to bring the exceptional performance of POPS to all Kroger divisions will be very significant to our participating brand manufacturers and will have a meaningful, positive impact on our financial performance in fiscal year 2003 and beyond."

Insignia's Point-Of-Purchase Services (POPS) program is a fully featured, shelf-edge sign that delivers a complete "call to action" at the point-of-purchase, while building store and brand equity. Insignia POPS allows manufacturers to deliver product-specific promotional messages quickly and accurately - in designs and formats that have been pre-approved and supported by participating retailers.

This press release, as it relates to expectations regarding future sales and profitability, contains forward-looking statements regarding future performance of the Company. The Company's actual results could differ materially from these forward-looking statements as a result of a number of factors, including (i) risks and uncertainty in the market for in-store signage, (ii) reliance on licensed proprietary rights, and (iii) the Company's ability to continue to enhance its current products and develop new products that keep pace with technological developments and evolving industry standards. The Company wishes to caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made.

Insignia Systems, Inc. is an innovative developer and marketer of in-store promotional products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia is contracted with more than 10,000 chain retail supermarkets and drug stores operating in all 50 states and serves more than 160 consumer goods manufacturers, including such nationally known and respected companies as ConAgra Foods, Del Monte, Dole, General Mills, Heinz, Keebler, Kellogg Company, Kraft Foods, Nestle, Pfizer, Procter & Gamble, Reckitt Benckiser and Tyson Foods. For additional information, contact 888-474-7677 or visit Insignia's Web site at www.insigniasystems.com, or the Insignia POPS Web site at www.insigniapops.com.