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Mr. Coffee to Make a Bride-to-Be's Dream Come True with Its ``Win a Dream Gown'' Sweepstakes
Business Wire, April 2, 2003
Lifestyle Editors/Business Editors
BOCA RATON, Fla.--(BUSINESS WIRE)--April 2, 2003
The Mr. Coffee brand announced today it has partnered with two top bridal resources, The Knot and Kleinfeld, for their popular "Mr. Coffee Win Your Dream Gown" sweepstakes. Offered for the second consecutive year, the sweepstakes, which runs through April 30th, is a national promotion where brides-to-be can register to win a dream wedding gown worth up to $12,000 from Kleinfeld's, the largest bridal emporium in the world. To enter the sweepstakes, participants must register on-line at http://www.theknot.com or at http://www.mrcoffee.com. Registration is free and the winner receives the ultimate Cinderella experience: two all expense paid trips to New York City, for the winner and a guest, for dress selection and fittings from Kleinfeld.
"The average wedding budget is $19,000 and the wedding gown can account for much of that," said Alejandro Pena, Vice President for Global Marketing, Mr. Coffee. "We've teamed with two top brands to provide one lucky bride-to-be with the wedding gown of her dreams. It's a perfect fit for the Mr. Coffee brand and our focus on personalizing the Mr. Coffee experience."
Last year's winner, Christina Ramirez Hernandez is a Montessori schoolteacher from Dallas, Texas.
About Mr. Coffee
Mr. Coffee(R) is a registered trademark of Sunbeam Products, Inc., a leading consumer products company that designs, manufacturers and markets, nationally and internationally, a diverse portfolio of consumer products under such brands as Sunbeam(R), Oster(R), Health at Home(R), and Health o meter(R).
About The Knot
The Knot Inc. (OTCBB:KNOT) (http://www.theknot.com; AOL keyword: weddings) is one of the world's leading wedding media and services companies, providing today's to-be-weds with comprehensive wedding planning information, interactive tools, and resources. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN, and Yahoo!.
About Kleinfeld
Kleinfeld is owned and operated by Mara Urshel and Ronald Rothstein (together with their famous investor/partners Wayne Rogers, the Hollywood actor, and industrialist W. Clay Hamner), and is the top designer bridal emporium in the world. Kleinfeld carries only the finest European and American wedding gowns and evening dresses in its newly renovated European-style salon.
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