High School Student Wins the Pringles/Pierre Foods Eat More, Get Nappy Sweepstakes Created by Alliance

Business Wire, April 28, 2003

Entertainment Editors

NEW YORK--(BUSINESS WIRE)--April 28, 2003

Alliance, the Entertainment Marketing partner of Grey Global Group, has created a partnership between Atlantic Records Grammy award nominated artist, Nappy Roots, and the Eat More, Get Nappy Sweepstakes on behalf of Pringles and Pierre Foods.

Pierre Foods and Pringles have awarded the grand prize in their Eat More, Get Nappy Sweepstakes to Zephryillis High's Matt Kuykendall. On May 5th, Nappy Roots will perform a free concert for students from Zephryillis High featuring songs from their platinum selling CD, Watermelon Chicken and Gritz.

The promotion launched in January in high schools throughout Florida. Students purchased a Pierre sandwich and Pringles combo and received a game piece and instant win prizes including T-shirts, hats, and portable sports radio. Students sent in their game piece for the random drawing grand prize of a Nappy Roots concert at the winner's school along with a private meeting with the band.

"This program is a clear case study on how to maximize the power and reach of entertainment with youth to help build a unique, exciting promotion that drives sales," said Mike Malone, Sr. Development Director at Alliance. "The combination of maximizing the Pringles brand and its in-school distribution partner Pierre Foods with a top, high profile act with mass appeal to high school students is a recipe for success."

Marko Mijac, Pringles Brand Manager at Procter & Gamble says, "Pringles and Pierre Foods are ideal partners to build student participation at school cafeterias. And if we can do that by bringing some additional excitement to schools and students with the Nappy Roots concert, everyone wins. We are excited to extend this to a national promotion for next year."

Glenn Roberts, Marketing Manager at Pierre Foods agrees, "This program has been a huge success we are very excited about the possibility of rolling it out nationally. Schools are our most important customer and we will continuously be looking at ways to provide them with the best quality and most innovative marketing programs to build student participation."

About Alliance

Alliance has been at the forefront of strategic partnerships for the marketing and entertainment industries, bridging the gap between Madison Avenue and Hollywood. Now more than ever media/advertising agencies and their clients are becoming an even greater partner and financier for entertainment product.

From films and television to music, sports and video gaming, advertisers are using entertainment as a key marketing and sales vehicle. In keeping with this emerging trend, Alliance has created and coordinated concert tours, event sponsorship opportunities, product placement deals, television and motion picture brand integration and licensing and merchandising contracts. Alliance is responsible for crafting enormously successful partnerships between Coca Cola Company, NBC, and The Improv; Reebok, CBS and Survivor; J. Crew and the WB Network's Dawson's Creek; Cover Girl and Faith Hill; and Ecco, ABC, and The Mole to name a few.

Alliance currently has offices in New York, Los Angeles, Miami, Toronto and London.

About P&G

Procter & Gamble's Commercial Products groups has been supplying Schools, Restaurants, Convenience Stores, Supermarkets, Hotels, Offices and the Jan/San industry for over 40 years. Leading brands such as Folgers(R) , Sunny Delight(R), Pringles(R), Bounty(R), Dawn(R), Tide(R) and Mr Clean(R) are available to customers in the hospitality, institutional and foodservice industries throughout North America and Western Europe. Please visit www.pgbrands.com for in-depth information about P&G 's commercial products.

About Pierre Foods

Pierre(TM) produces a complete line of fully cooked beef, pork, chicken, turkey and bakery products for school, foodservice, vending and convenience store markets. Pierre Food products are produced from high quality ingredients and provide unparalleled taste, convenience and value to both operators and their patrons. Consistent product quality is achieved in our manufacturing facilities which are located in Cincinnati, OH and Claremont, NC. Both operations are operating under HACCP inspection and the Cincinnati plant is among the 10% of total USDA inspected meat plants attaining Total Quality Control (TQC) certification.