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PartyScratchers Causes A New Lotto Fever to Break Out at Parties across America
Business Wire, April 29, 2003
Entertainment Editors/Lifestyle Editors
CARLSBAD, Calif.--(BUSINESS WIRE)--April 29, 2003
If you have been to a party lately, chances are you may have played one of the hottest new trends in party games from PartyScratchers(TM).
New to the market this year, PartyScratchers has released their entire line of scratch off party games for popular party events such as baby showers, bridal showers, bachelor and bachelorette parties, graduation, holiday, and birthdays.
The vision began in 1999 when former paralegal Denise Cahill came up with an idea for a unique party game for bridal showers. She designed her first game which was inspired by the enduring popularity of scratch-off lotto(R) tickets. The object is to scratch off the ticket to see who is waiting for the bride at the altar. The losing cards have humorous undesirable characters such as a frog, nerd, bum, geezer, etc. The winning card is the handsome Prince Charming. After researching the market and finding that there was nothing else like it, began production.
"Since the first day they become available for sale on the Internet, sales soared!" claimed Cahill. "It was clear that customers are searching for fresh, new ideas at showers and parties."
After numerous requests and encouragement from customers for other themes, Cahill took the entrepreneurial plunge, created seven additional themes and gave up her legal career to start up the new company known as "PartyScratchers."
"During the 2002 test market, these games did amazingly well! Our current retailers have placed multiple reorders and claim they can't keep enough games in stock!" said Cahill.
The success of these games can be highly attributable to the fact that they are unique and the first product of their kind on the market. They appeal to partygoers of all ages and sexes and are a perfect addition to traditional shower games and as an avenue for door prize giveaways.
Each game has a humorous objective relating to each theme. The host is instructed to award a prize to the person with the winning ticket. The game includes 25 game cards per package with one winning ticket. Multiple packs can be purchased for large parties.
The games retail for $11.95 and can be purchased from the company's Web site at www.partyscratchers.com or from one of the retail stores listed on the site.
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