New REALTOR.com Web Site to Connect Consumers with REALTORS Faster

Business Wire, April 3, 2003

Business Editors/Real Estate Writers

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--April 3, 2003

REALTOR.com(R), the official Web site of the National Association of REALTORS(R), today launched an improved design that makes it easier for potential homebuyers and sellers to browse properties and more quickly connect with real estate agents and offices.

Streamlined in time for the peak of the home buying and selling season, the nation's No. 1 homes-for-sale site(a) now features easier navigation, a faster home search path and cleaner, faster-loading pages.

REALTOR.com's(R) redesign centers primarily on how consumers search and find a home and optimizes that experience to be more productive on the site. The redesign represents the culmination of more than a year of REALTOR(R) and consumer feedback and REALTOR.com(R) visitor behavior analysis.

Most of the changes are focused on the Search Results page, the page following the entry of specific home search criteria, as well as the Listing Detail page, which is the page following the Search Results page that contains complete property and listing REALTOR(R) data. With research showing that potential homebuyers and sellers wanted to access the Listing Detail page as quickly as possible, the preceding Search Results page now features a more enticing layout, enabling visitors to more quickly scan multiple properties and to identify those of interest. The Search Results page was redesigned to feature a clean, fast-loading, scrolling page and now contains double the number of listings. The Listing Detail page now offers a more attractive and functional presentation of individual home features, which have been placed to more effectively facilitate consumer-REALTOR(R) interaction.

"REALTOR.com(R) is 'Where the world shops for real estate online.' For years, we've focused on getting the world to the site; now, with the redesign, we have really concentrated on the fine details of the shopping aspects. We are specifically focused on getting consumers to REALTORS(R) quickly and in an environment more conducive to facilitating interaction. The result is a REALTOR.com(R) site that is more responsive to potential homebuyers and sellers who visit and more productive for the REALTORS(R) who advertise their skills," said Allan Dalton, REALTOR.com's(R) President.

ABOUT REALTOR.COM(R)

REALTOR.com(R), "Where the world shops for real estate online,"(TM) is the official Web site of the National Association of REALTORS(R). Ranked as the No. 1 homes-for-sale site(a), REALTOR.com(R) currently offers potential homebuyers more than 2.1 million REALTOR(R)-listed homes for sale as well as the most brokers and agents to contact. The site also provides home sellers with the Internet's largest marketplace to reach more than 5.25 million consumers per month. Using the REALTOR.com(R) Marketing System -- "Where property and personal promotion meet"(TM) -- REALTOR(R) agents and companies have the power to customize the resources of REALTOR.com(R) to maximize their brand and productivity. REALTOR.com(R) is operated by Homestore Inc. (Nasdaq:HOMS).

(a) Source: comScore Media Metrix January 2003