Biznews24's Media Mixer Supports Microsoft Windows Media 9 Series; Enables Users to Easily Integrate Windows Media Audio and Video Into Dynamic Web Presentations

Business Wire, April 7, 2003

Business Editors/High-Tech Writers

NAB2003

Booth #SL3001

LAS VEGAS--(BUSINESS WIRE)--April 7, 2003

Biznews24, an innovative provider of rich media business communications products and services, today announced that its new breakthrough Media Mixer dynamic web authoring software supports Microsoft Windows Media 9 Series, Microsoft's digital media platform that offers unmatched audio and video quality at any bit rate. Media Mixer dramatically streamlines the process of adding digital media content to a web page or presentation, and this means that users can now add high quality Windows Media Audio and Video 9 Series files to their web presentations as easy as importing them, and dragging and dropping them onto the page. Media Mixer demonstrations will take place this week at the NAB Conference, April 7-10, 2003, Las Vegas Convention Center, Media Mixer Booth #SL3001.

"Media Mixer and Windows Media 9 Series are a great combination for delivering powerful and interactive web presentations to a wide audience regardless of bandwidth considerations," said Bob Sullivan, CEO of Biznews24. "Media Mixer has the unique ability to automatically manage bit rate and bandwidth alternates, so web designers and corporate trainers can quickly and easily deliver the best quality presentations that include Windows Media 9 Series to viewers for their specific environments."

"By supporting Windows Media 9 Series, Media Mixer is offering web designers the highest quality audio and video in the smallest files sizes for their dynamic web presentations," said Jonathan Usher, director of the Windows Digital Media Division at Microsoft. "This is critical for ensuring that end users have the best possible experience while viewing digital media presentations on the Web."

Introduced this week, Media Mixer is a dynamic web authoring and assembly tool for creating interactive, compelling web and CD presentations more quickly, simply and effectively than ever before. Using a straightforward drag-and-drop interface, Media Mixer seamlessly mixes and synchronizes all types of web content in a page or presentation including graphics, audio, video, animation, text and HTML content.

Media Mixer delivers unparalleled flexibility and enables non-programming web designers and graphics professionals to produce high quality, attention-grabbing web presentations in hours versus the days or weeks it would require a team of web programmers to produce the same content. Additionally, Media Mixer's patent-pending universal publishing technology manages languages, bit rate, and bandwidth alternates to ensure optimal viewing conditions -- with no extra work required by the designer.

About Biznews24

Biznews24 (www.mediamixer.com) is an innovative provider of rich media business communications products and services. Biznews24's dynamic web authoring software, corporate portal solutions and online reporting tools empower the creative vision of its customers by allowing them to produce compelling, highly interactive web environments to inform, educate, entertain or persuade along with the ability to apply a full suite of reporting and measurement capabilities. Biznews24's solutions are targeted at web designers, creative and communications professionals in broadcasting, post-production and corporate environments. Biznews24's customers include Fannie Mae, Gillette, Gotham Pictures, John Hancock Funds, New England Financial, Putnam Investments, SAIC, and webMethods.

The Media Mixer logo and Biznews24 are trademarks of Biznews24.com, Inc. All other trademarks and registered trademarks contained herein are the property of their respective owners.