CMR/TNS Media Intelligence Announces Expansion into the Political Advertising Marketplace

Business Wire, April 7, 2003

Business & Advertising Editors

NEW YORK--(BUSINESS WIRE)--April 7, 2003

Campaign Media Analysis Group (CMAG) Services to be Integrated

Into CMR/TNS Suite of Products

CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information, today announced an agreement to integrate Campaign Media Analysis Group's services into CMR/TNS' suite of market information and media analysis services.

Based in Arlington, Virginia, Campaign Media Analysis Group provides political and public affairs specialists with state-of-the-art electronic monitoring and analysis of political and issue advocacy television advertising. Since its inception in 1996, Campaign Media Analysis Group's services - drawing heavily on CMR/TNS' advertising data and a staff of experienced political analysts - have played a critical role with hundreds of state and national political races and dozens of issue groups.

To effect the integration, key staff of Campaign Media Analysis Group will join the CMR/TNS organization, but will remain at their present location near the nation's capital. The new CMR/TNS unit, like the previous independent company, will be known as Campaign Media Analysis Group, and will continue to base its analysis and services on CMR/TNS' data.

Steven Fredericks, president and chief executive officer of CMR/TNS Media Intelligence said, "We have sold our advertising data through Campaign Media Analysis Group since its inception. With the complete integration of their political monitoring services into CMR/TNS, we are now able to fully expand into the political marketplace - one of the key drivers for advertising spending."

Evan Tracey, president of Campaign Media Analysis Group, said, "With the current transformation taking place in the political and issue advocacy market, we feel that working as an integral business unit of CMR/TNS Media Intelligence will allow us to offer additional benefits to clients in the political and issues advocacy arena."

About CMR/TNS Media Intelligence

CMR /TNS Media Intelligence offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands across 15 media. CMR/TNS is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the Taylor Nelson Sofres (TNS) organization, CMR/TNS is dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.cmr.com.

Through its international network of 230 offices in more than 50 countries, TNS provides market information services in over 100 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on TNS is available from the corporate web site: www.tnsofres.com.

This release and prior releases are available on the CMR/TNS Web site at www.cmr.com.