Lead One Attributes Sales Growth to QuickBase; Intuit's Web-Based Business Management Solution Revolutionized Lead One's Sales Process

Business Wire,  April 7, 2003  

Tags: Intuit Inc., Intuit QuickBase, sales, sales process

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Business Editors/High-Tech Writers

DISCOVERY BAY, Calif.--(BUSINESS WIRE)--April 7, 2003

Lead One, a firm that specializes in sales leads for high-tech, high-volume markets, today announced that they have grown sales from $24,000 to more than $250,000 in annual recurring revenue in the last 6 months using Intuit(R) QuickBase(R) for Corporate Workgroups (http://www.QuickBase.com), the Web-based data sharing solution from Intuit Inc. (NASDAQ: INTU).

"Our entire business processes is based on QuickBase," explains Justin Staton, co-founder of Lead One. "The Web-based service has allowed us to track and manage all of our data across a nationwide team and with our clients, as well as provide our customers with top-notch service."

Lead One's business is data-intensive. The company's call center generates initial sales leads, gathers details about the company involved, and sets the appointments. Lead One managers then categorize each lead and assess its quality, notify the client, and issue appointment reminders to both parties. Once the meeting takes place, information must flow in the other direction: the client updates the status of any potential deals and gives Lead One feedback on the quality and accuracy of the lead.

"Over the years, I've used many other sales management tools: Excel spreadsheets, ACT, salesforce.com, Sales Logix, and Seibel and Goldmine," said co-founder Chris Henderson. "QuickBase has the functionality and customizability we needed, and for a fraction of the cost."

As new leads are discovered, they are entered into a QuickBase database designed to match the Lead One processes. Because QuickBase is Web-based, every member of the team can enter, update and analyze data immediately, from the call center to the clients. Many tasks are now automated: when a new lead is confirmed, an email with all the details is sent to the client immediately.

"QuickBase has made us so much more competitive," adds Staton. "In March, we have closed over $100,000 in new business that we can directly relate to our QuickBase capabilities."

In just one weekend, Lead One discovered QuickBase, entered the previous month's data, and was up and running. "Getting employees up to speed was fast and simple," adds Henderson. "Almost no training was needed, even for people who had minimal computer experience."

"With QuickBase, Lead One achieved remarkable results in a dramatically short time period - and on a limited budget," explains Jill Ward, Vice President and General Manager for Intuit Inc. "We're pleased to deliver such value to our customers."

Even Lead One's customers herald QuickBase for its ease of use and flexibility. "One of our clients liked our lead-generation QuickBase so much that they asked us to help them set up a QuickBase to handle aspects of their internal business," says Staton.

Learn more about Lead One's success story at http://www.QuickBase.com.

About Lead One

Lead One, Inc. is a Northern California based company that provides qualified, confirmed appointment leads. Customer-centric, product and/or service specific campaigns provide clients with targeted lead generation. For more information, go to http://www.leadone.biz.

Note to Editors: Intuit, the Intuit logo, and QuickBase, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.

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